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Marcus Sheridan, founder of contractor pricing platform Price Guide, joins Pro Remodeler editor Dan Morrison to explain why AI and Google are increasingly filtering out contractors who won't discuss pricing online.
They cover the new Google "get competitive quotes" feature, why call-for-quote is losing leads, what belongs on a pricing page, how a pricing estimator can push paid ad conversion rates from 5 percent to 40 percent, and what happens when AI agents start vetting contractors autonomously. If your lead volume has dropped in the past year, this conversation explains why and what to do about it.
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