McMullets, Latin Legends & The Death of "Social" Media

Is your brand a cultural insider or just a tourist? 🌍🎒

In this episode of The Owlgorithm, JC Perez and David Verjano break down the massive shift from global corporate "vibe" to hyper-local subcultures. We’re diving into why McDonald’s is leaning into the "McMullet" and how the most successful brands in 2026 are trading vanity metrics for high-utility entertainment.

On this week’s agenda:

On this week’s agenda:

🎯 CREATIVE CAMPAIGNS

• The McMullet: Why McDonald’s New Zealand is winning with hyperlocal subcultures.
• LinkedIn x Fernando Mendoza: Proof that your best brand story is already in your community.
• Claire’s ASMR: How to meet Gen Alpha where they live (hint: it’s the format, not just the platform).
• IKEA Sweden’s FRAKTA: The "Point-Of-You" OOH strategy for building distinctive assets.
• Dropbox x Fred again..: Why the "after-experience" is the most overlooked part of your funnel.

🎭 REVIVING A LATIN LEGEND

• We pull back the curtain on the Alvarez Guedes Tribute in Miami. We break down the creative direction, brand identity, and paid media strategy behind turning a comedic cabaret legend into a Vegas-style immersive experience.

🧠 TRIVIA TIME

• How well do you know your marketing history? We test the room on the acronyms and brand moments every creative should know.
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📱 THE EVOLUTION OF SOCIAL

• Where is social media actually headed? We dig into the tectonic shifts changing how brands show up and stay connected.

Connect with the hosts:

🌐 Cultura Creative Co:

JC Perez – Co-Founder & Managing Partner at Cultura. Systems guy. Pipeline master. Makes ideas scalable and revenue real.

➡️https://www.instagram.com/livinwithjc/

David Verjano – Head of Marketing & Creatives. Storytelling architect. The voice behind brands that actually move people.

➡️https://www.instagram.com/davidjverjano/

📸 Follow on Instagram: @culturacreativeco

Love the breakdown? Rate us 5 stars on Spotify and let us know: Is the "McMullet" a marketing win or a cultural fumble? 👇

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