이 에피소드에 관해
What happens when a marketing leader blends creativity with data to drive customer-first strategies? In this episode, Jill Thomas, CMO of PGA TOUR Superstore, dives into the evolution of retail marketing, the power of data-driven decision-making, and the role of storytelling in brand building. Jill shares insights from her experience at notable brands like Disney and Cinnabon, revealing how marketers can balance analytics with creativity to stay ahead. She also dives into the rapid changes in the golf industry, the challenges of scaling personalization, and why understanding your customer is more critical than ever. Whether you're a B2C or B2B marketer, this episode is packed with practical lessons to help you lead with impact.
영어
미국
전사 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
이 팟캐스트의 다른 에피소드
On this episode of The Next CMO podcast, host Scott Todaro sits down with Rowan Tonkin, CMO of Planful. Rowan shares his unconventional journey to marketing leadership, starting with a degree in Internet Science and Technology in Australia, and his early experience in customer-facing roles that lai…
Greg Brooks, CMO of SearchTides, joins host Scott Todaro to explore how AI is transforming search strategies, why human connection remains critical in the digital age, and what the future holds for CMOs navigating these changes. From his unique background as a professional poker player to leading e…
Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can…
On this episode of The Next CMO Podcast, Scott sits down with Jason Lyman, a three-time head of marketing with experience leading large marketing teams at companies like Customer.io, Ethos, BetterCloud, and Dropbox. Together, they dive into the complexities of scaling marketing teams, navigating th…
On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and d…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Planful에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
