2025년 5월 17일 · 노트보기

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#16 - Chris Rupp: Navigating Global MedTech Marketing

www.lifeblood.com

Hosted by Giovanni Lauricella, in this episode we interview Chris Rupp, VP of Global Marketing at NAMSA. Chris shares his story of navigating from Chemistry to Marketing for a CRO. Giovanni and Chris explore business development, networking and partnerships, when to make your first marketing hire, Antarctica, South Africa, and more.

You can learn more about NAMSA and their CRO services at www.namsa.com

This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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00:00:00Intro

00:01:33Swimming

00:17:08Polar Plunge Networking

00:19:46Who is Chris Rupp?

00:29:23South Africa

00:35:37Working with a Spouse in MedTech

00:37:59Antarctica

00:48:46Chemistry to MedTech Marketing

00:59:21MedTech MVP and Flyover States

01:14:09Minnesota

01:29:10NAMSA

01:46:10Networking and Partnerships as a Service Provider

01:51:37Marketing in MedTech

02:06:01Marketing on the Product Side

02:10:41Making Your First Marketing Hire

02:14:00Upstream vs Downstream Marketing

02:20:48When Should Startups Hire a Marketer?

02:23:55Internalizing vs Outsourcing Marketing

02:26:14Importance of a Website

02:29:46Business Development for MedTech Service Providers

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