Content Rormats That Work Right Now | Bathroom Break #129

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the content format that pairs with them: an AI-built 2027 calendar for your industry, gated to grow your list, which sees over a 75% lift from October through January. Daniel adds year-end roundups of your best content and your own 2027 predictions.

Then they get into the AI tools they actually use. Daniel quietly had Lovable reverse engineer a prompt so he could rebuild a website section in Claude. Jay swears by Wispr Flow for dictation and Gamma for building decks in seconds. They also explain why being scared to share your data with AI is the real risk, and how Meta’s Muse caught Jay paying for NBA League Pass twice without being asked.

If you’re a Marketer who wants to own Q4 content, this is the episode for YOU.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com