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What We Discussed:
In today's interview with Amitai Sasson, we discussed a wide variety of issues:
- Overview of overstockArt.com and its founding story
- Amitai's role as VP of eCommerce
- Unique selling proposition of selling hand-painted reproductions of famous artwork
- Inventory management strategies for eCommerce
- Use of the Theory of Constraints in inventory management
- Development and spin-off of Communicator Base, a supply chain software
- Challenges in partnerships with large retailers post-pandemic
- Importance of controlling product visibility in retail partnerships
- Adaptation to trends in the home decor market
- Marketing strategies, including SEO and direct email campaigns
- Athletic background and connection to business leadership
- Advice for marketers on bringing new agencies onboard
- Advice for agencies looking to win business from marketers
Thanks Amitai for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
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