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What We Discussed:
In today's interview with Julia MacMullan, we discussed a wide variety of issues:
- What kind of school Springside Chestnut Hill Academy is and Julia’s role within the organization.
- The challenges faced during the pandemic, including the transition to online learning and marketing.
- The importance of their website for marketing and engagement during COVID-19.
- Concerns related to students' mental health during and after COVID-19 and policies regarding technology use in schools.
- The shift from large open house events to virtual sessions for student recruitment.
- Curriculum changes and the emphasis on using AI in education and evolving approaches to teaching.
- Julia’s predictions for the direction of private education in the coming years, including curriculum adaptations and marketing strategies.
- The benefits of the school's educational structure and how it is communicated to prospective families.
- The potential consolidation of smaller schools and addressing issues like diversity, equity, inclusion, and sustainability.
- Advantages of collaborating with external agencies for marketing support.
- And, Julia’s advice for marketers considering bringing in outside agencies onboard.
Thanks Julia for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
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