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In this episode, Jeremy explains why posting prices online isn't as simple as it sounds and why every job is different.
He also discusses price shoppers, communicating value, and why winning on price alone is a dangerous strategy.
00:00 Introduction01:00 The online pricing debate02:30 Why every job is different04:00 The danger of per-unit pricing06:00 Why square-foot pricing fails08:00 Hidden costs contractors miss10:00 The problem with price shoppers12:00 Why value matters more than price14:00 Communicating your value16:00 Why estimates beat website pricing18:00 When online pricing does make sense20:00 Final thoughts on pricing transparency
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