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Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen to editors June Cotte and Markus Giesler discuss this article with Donna and Tom.
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Journal of Consumer Research에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
