How the Tories win again

The Conservative Party has a plan to rebuild. But is it radical enough — and does it have the courage to see it through?

James Cowling, founder of Next Gen Tories, joins CapX editor Marc Sidwell to make the case that the Conservative Party's problems run deeper than a bad election result — and that the solutions require more than a new leader and a policy or two. Timid politics, he argues, has been the real enemy: governments that knew what needed fixing and chose not to fix it.

Cowling draws a sharp distinction between the Conservatives and Reform — not merely on policy, but on intellectual coherence. Reform, he contends, is a coalition of contradictions, held together by attitude rather than ideas. The Conservatives, by contrast, have a chance to build something more durable: a politics of wealth creation, aspiration and community that speaks to the aspirational thirty- and forty-somethings who feel the system is no longer working in their favour.

There are lessons here from Thatcher — and from Pierre Poilievre, whose Canadian coalition of young, housing-hungry voters came tantalisingly close to power before Donald Trump complicated the arithmetic. There's also an unexpected opportunity in London, where a pro-housing, pro-nightlife conservative candidacy for the 2028 mayoral race might, Cowling suggests, do more to signal the party's renewal than any Westminster speech.

The triple lock, the civil service, urban density, candidate selection — Cowling doesn't duck the hard questions. But his central argument is disarmingly simple: stop polling your way to policy, find the golden thread, and trust the voters with the truth.

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