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In this episode of the Behaviour Business Podcast, Richard Chataway chats with Andrea Belk Olson, author of ‘What to Ask - How to Learn What Customers Need But Don’t Tell You’.
From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they look like they would face very different challenges, Andrea found that, in fact, big or small, start-up or long established companies all faced the same obstacle. They simply didn’t understand their customers.
In this fascinating conversation with Richard Chataway, Andrea Belk Olsen explains how without thinking critically you will never understand what your customers want; how focusing on the things you can measure can ultimately be meaningless; and she also challenges us to think differently about chairs.
Andrea Belk Olson’s new book ‘What To Ask - How to Learn What Customers Need But Don’t Tell You’ is available to purchase at all good bookshops or at www.andreabelkolson.com
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they look like they would face very different challenges, Andrea found that, in fact, big or small, start-up or long established companies all faced the same obstacle. They simply didn’t understand their customers.
In this fascinating conversation with Richard Chataway, Andrea Belk Olsen explains how without thinking critically you will never understand what your customers want; how focusing on the things you can measure can ultimately be meaningless; and she also challenges us to think differently about chairs.
Andrea Belk Olson’s new book ‘What To Ask - How to Learn What Customers Need But Don’t Tell You’ is available to purchase at all good bookshops or at www.andreabelkolson.com
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Richard Chataway에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
