이 에피소드에 관해
In this episode of The BD Catalyst, host Kristo Sween sits down with Thomas Keller, Business Development Director at Kerr Russell, for a wide-ranging conversation about the overlap between improv comedy and the art of attorney business development coaching and opportunity spotting. Tom reveals how he spent years quietly using improv as a "secret ninja skill" in his legal marketing career. From using a reporter's mindset and the power of intentionality to unearth hidden opportunities with attorneys, to the firm conviction that in-person connection is irreplaceable for building the kind of trust that actually moves the needle on business development, Tom provides practical wisdom and a few laughs along the way.
영어
미국
이 에피소드 내
전사 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
이 팟캐스트의 다른 에피소드
In Episode 12 of The BD Catalyst, Kristo continues his conversation with Marguerita Dolatly, Director of Business Development at Katten. Marguerita shares a training session that nearly fell flat and what it taught her and her attorneys about the value of failing and strategies on how to pivot. Mar…
Livca Shin-Kim, MBA, Director of Marketing and Business Development at Donahue Fitzgerald LLP, joins the show and traces her path from an art museum internship to an MBA and nearly a decade in legal marketing. She explains how she's reframed BD for her attorneys as curiosity in relationship-buildin…
Emily LaCount, Marketing and Events Manager at Carlton Fields, joins The BD Catalyst to dig into the ways law firm events work as business development tools and how attorneys are involved from invitation lists to follow-up post-event. She walks through why, post-pandemic, attorneys and clients dema…
Mike Mellor, President and Founder of 742Advisors and a former CMBDO joins the podcast to share his C-Suite experience including the basic blocking and tackling of firm intelligence systems and processes to building trust and creating meaningful change inside law firms. Drawing on more than two dec…
Chris Moyer, Business Development & Marketing Manager at Hedrick Gardner, joins the podcast with a set of reframes that attorneys can put to use immediately. Chris prefers the term "relationship" development instead of "business" development. He advocates tracking whether an attorney showed up …
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Kristo Sween, BD Coach, Trainer and CGO at Lawyer BookBuilder에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.