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In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates.
Key insights from the episode:
- You want to be where your students are. Test into channels like social, video, and text messaging.
- Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs.
- Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug.
- Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps.
Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table.
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