2026년 10월 7일

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AI Promises the Output Without the Work with Aaron Sheehan of OroCommerce

Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors.

The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk this year with a new B2B focus, why Aaron says AI has solved few problems for B2B companies whose challenges are the same ones they have had for 20 years, why the fax machine is not dead, why B2B companies point AI at their own paperwork and workflows and not yet at their customers, and Aaron's answer on AI slop, which draws on the idea that people confuse the work with the output.

Links
Watch the interview on YouTube https://youtu.be/bIVrEDzfvHE
Aaron on LinkedIn https://www.linkedin.com/in/aaronsheehan/
OroCommerce https://oroinc.com

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