이 에피소드에 관해
Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and talk about, reflecting a wider shift happening across sport. Data is no longer just analysis—it’s becoming a core part of content, storytelling and commercial strategy. What once sat behind the scenes is now driving fan engagement, conversation and real brand value. A look at how the smartest players in sport are turning numbers into meaningful experiences that cut through.
Key Topics:
- How did data evolve into a core content strategy in sport?
- Why are brands like Xbox investing in data-driven fan experiences?
- What role does Opta's credibility play in making data engaging?
- How can data unlock new commercial and sponsorship value?
- How can complex data be transformed into something fans actually want to engage with and share?
영어
영국
전사 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
이 팟캐스트의 다른 에피소드
With Premier League kickoff just a day away, Men in Blazers pulled off something it had never done before — live-streaming a Tottenham preseason match direct to North America and pulling in over 3x the concurrent viewership it had forecast.
On this episode, Nick sits down with Roger Bennett, Co-Fou…
Streaming was supposed to unbundle television. Instead, the sports industry may be building a new bundle altogether.
This episode explores YouTube's new partnership with NBCUniversal, which brings Peacock into the YouTube ecosystem, and DAZN's move to become the streaming home of YES Network and M…
Don't adjust your dials. This episode of StreamTime Sports features an interview by host Nick Meacham with Genius Sports CEO Mark Locke featured on t he SportsPro Pod.
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what ha…
Sports organisations are increasingly prioritising reach over exclusivity, and the latest moves from Disney+, DAZN and Serie A show just how important audience growth has become in a fragmented media landscape.
This episode explores Formula E's new global partnership with Disney+, why DAZN continu…
Pete Distad has spent much of his career at the centre of streaming’s evolution. He worked at the pioneering Hulu, spent a decade at Apple, and attempted to consolidate the world of sport DTC with Venu Sports. Now he’s leading Fox’s own digital ambitions with Fox One.
Distad sat down with Nick Me…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 SportsPro에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
