Upper Hand: Technology in B2B Sports and Fitness Management

Upper Hand builds award-winning innovative sports and fitness management software. They streamline day-to-day operations and eliminate manual and time-consuming tasks for fitness studios, sports facilities and sports academies. Upper Hand has found tremendous success, skillfully transitioning from a solid B2C company into a sought-after, growing B2B company.

Interested in learning about how they did it, I spoke with Kevin MacCauley, Founder and CEO of Upper Hand. We discuss their early pivot, their product roadmap, vertical growth focus, and their plans for future development in the ever-changing landscape of sports and fitness. Our conversation also moved into discussing the role of AI, data interpretation, Big Tech, and more, all of which I found engaging. I hope you enjoy it as much as I did.

Topics In This Episode

Navigating the challenges of evolving from a B2C model to a B2B model 

Upper Hands’ current competitors

Focusing vertically for future growth, data handling and payment platforms

Engaging innovation and accuracy in the customer roadmap

Integrating valuable client education and leveraging analytics

Why Kevin sees AI, data interpretation, and action as integral to success

Analytics, technology regulation, ethics, AI, data storage, and Big Tech

Contact Info

Website: getupperhand.com 

Email: kevin@getupperhand.com 

Upper Hand (company) LinkedIn: linkedin.com/company/upper-hand 

Kevin MacCauley LinkedIn: linkedin.com/in/kevinmaccauley 

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