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"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford
I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing.
We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers.
In the episode:
- Introduction to the 4 Hidden Levels of Consciousness
- The marketing that appeals to Reactive buyers
- How to ensure you're speaking to Willful buyers and have offers to move them up the levels
- How to better connect with the Intellectual and Intuitive buyer types
- Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU.
- And more!
Resources Mentioned:
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"
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I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. Obsessions include: dogs, cats, books, family, journals, pens, socks, and my Jason (aka my favorite person in the whole world). We live in the backwoods of New Hampshire, where we spend time hiking, reading, and playing Crib Wars (IYKYK).
