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Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.
Martha says: “SEO is now about managing your data layer for AI.”
What is your data layer for AI?
“We really have to think about the data we're putting into the machine.
Most people still think of schema markup as just trying to get visibility, but it's way more than that. By doing semantic schema markup, you're building a knowledge graph, which can be a contextual thing that allows machines to understand.
SEOs need to think beyond doing it for search visibility and start seeing it as the input we can use to control brand and understanding for large language models.”
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