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I've been in sales close to 20 years. My experience has been it's a profession that attracts some of the world's most colorful personalities but ironically sales people are graded on a the most black and white binding method that exists.
You hit your quota, you're a good person. You don't, you're a bad person. My guests and I explore how to maximize the color and minimize the black and white.
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► Tell us about you and your podcast
Sales Intersection started as a podcast focused on the intersection of money and meaning. As it continues to gain momentum and attention, most notably being ranked a top 20 podcast nationally, Sales Intersection progressively works with individuals, groups, and small businesses with lead generation and prospecting.
69% of sales organizations say lead generation and prospecting is the most challenging part of sales. Sales Intersection boosts your cold to opportunity conversion rate by 85% lead to qualified opportunity by 73%. Principally, the toolset used for providing these results includes email marketing, mobile marketing, video prospecting, podcast marketing, social selling, and personality analysis.
Isn’t it ironic that sales attracts the most colorful personalities yet evaluates you in the most archaic, binary, and limiting paradigm that exists - quota. Brass tacks -- we help you assess your color and leverage it to be a massive success regardless of evaluation method.
I prefer anyone interested or that finds these services relevant speak to my clients for an authentic sense of my impact.
► Why & how did you start this podcast?
One day I realized I didn't want 'sales rep' to be on my tombstone. My legacy will be more than that. That's when I started my podcast 'Sales Intersection: The intersection of money and meaning' which also aligns with my sales development and training consultancy also called 'Sales Intersection'.
I started my podcast, my very first episode in May 2020. It took me about 3 weeks to release the first episode.
I wanted to create something of my own that generates impact, curiosity, meaning, and compassion. At the same time my 17+ years in sales and marketing allow me to provide value to any segment in a person's career.
► How'd you find the time and funding to do this podcast?
I know there are many that believe consistency is one of the principal pillars of success in podcasting. For me that didn't seem natural for me so I prioritized getting the right guests vs. dropping a podcast every Monday for instance.
I'm probably most proud of wanting specific guests, 21 of them, and getting every single one of them. From Jay McBain, Dale Dupree, Morgan Ingram, John Barrows, Any Paul, Jill Konrath, Viveka von Rosen, Melinda Emerson, and Steve Richard among many more.
The podcast actually works as part of the day job as the networking component and increase in followers leads to more opportunities or introductions for potential opportunities.
I end up spending around $750 a month for my podcast efforts.
► What do you gain from podcasting?
Let's take a traditional model like YouTube where you need 1k subscribers but 4000k viewing hours. While I have the subscribers I'm quite a bit off the viewing hours.
Lucky for me the industry is evolving much quicker than YouTube where advertisers want to connect with brands like mine that are pushing the envelope and attracting a cult-like following and in doing so lessening the chances of ever partnering with YouTube. There are plenty of in-tune, thought leading sponsors that are willing to pay much more than YouTube in order to connect to the next generation of heavy influencers and thought leaders.
► How does your podcasting process look like?
I use Anchor, TubeBuddy, iMovie (though I outsource most to a team of 2 in India, Zoom, Restream, SEMRush, G2, ListenNotes, WordPress, Google Analytics, Alignable, LinkedIn/Navigator, and 4-5 more.
I prepare by listening to their past episodes, scouring the web for past interviews, researching their background, using things like Twitter to see what is top of mind, and identifying questions they've never been asked.
I interview my guests in person or Zoom.
► How do you market your show?
I use anchor to enable listeners to find my show. It uploads a video episode and distributes it to pure listening platforms like Spotify, iTunes, Google, etc. Mostly (60% go to Apple and closely followed by Spotify. I find email and social, specifically LinkedIn and Facebook to be most useful.
► What advice would you share with aspiring (new) podcasters?
It's all the same answer. Don't try and re-invent the wheel. Read, do informational interviews, find mentors, listen to a ton of podcasts that deal with your theme or what your target audience is passionate about.
Make sure your first impressions aren't perfect, but have enough skill where there can be some consistency going forward as your audience appreciates knowing what to expect.
► Where can we learn more about you & your podcasts?
https://www.salesintersection.com
YouTube: https://www.youtube.com/c/salesintersectionpodcast
LinkedIn: https://www.linkedin.com/company/salesintersection
Alignable:https://www.alignable.com/san-francisco-ca/sales-intersection-sales-expert-lead-generator
