Maturity Models Sell Better Than Raw Expertise

Productizing Consulting Services with Robert Streeter

In this episode of the Consultants Growth Playbook, host Peter interviews Robert Streeter, head of theax.ai and an expert in consulting and tech. Robert shares his experience in business development, emphasizing the importance of productizing consulting services to create repeatable and scalable offerings. He discusses his journey from a product manager to an independent consultant and how leveraging his knowledge into frameworks, such as maturity models, has been pivotal for his success. They also delve into how Robert's new AI-enablement platform can streamline and enhance consultancy processes, making expertise more consumable and marketable. Robert offers practical advice for consultants starting their practices, stressing the need for clear, fast, and measurable solutions for clients. The episode concludes with Robert sharing his significant learning moments from his varied career, underlining the necessity of balancing innovation with practical client needs.

00:00 Introduction to the Consultants Growth Playbook

00:32 Robert Streeter's Approach to Business Development

02:19 The Concept of Productizing Consulting Services

04:50 Implementing Maturity Models in Consulting

11:44 Robert Streeter's Professional Journey

15:26 Challenges and Strategies for Independent Consultants

18:06 Leveraging Frameworks for Business Development

20:57 Leveraging Models for Consistent Client Engagement

21:21 Challenges in Targeting SaaS Companies Pre-Series A

23:03 Introducing the AI Enablement Platform for Consultancies

23:48 Building and Marketing Models with AI

25:31 Productizing Consultancy Services with AI

28:10 The Role of Thought Leadership in Client Acquisition

30:54 Frameworks and Models for Consultants

37:28 Mistakes and Lessons Learned in Consultancy

42:26 Final Thoughts and Contact Information