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Peter Bourke is the CEO and founder of Better Way Sales Strategies. With a deep background in sales leadership, marketing and professional management, Peter travels the globe speaking to groups about “The Narrow Line Between Winning and Losing Strategic Pursuits.” As the author of “Unselling,” Peter coaches sales teams on how to win highly competitive deals that they cannot afford to lose.
Peter's credibility on the topic comes from over 20 years of experience conducting win and loss reviews (face-to-face interviews) on behalf of his clients to understand why they choose the firm they ultimately choose. By doing so, he finds the unedited, honest truth about why sales teams win and lose business.
At the same time, Peter has a passion to help men grow to provide better leadership in their homes. Leading “Men, Your Marriage Matters” workshops, he challenges and encourages men to live and lead well in the home, loving their wives and guiding their children.
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