2025년 6월 25일 · 노트보기

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Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit? My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report. Some of the insights we cover in this conversation include: The importance of donor retention, and the key difference between overall retention and net donor retention Challenges facing the nonprofit sector, and how doubling down on relationship, personalization, and automation can help offset some of those challenges Why you have to start leveraging data and automation (including […]
Chapters

(00:00:00) - The Rainmaker Fundraising Podcast
(00:01:21) - Virtuous's 2025 Nonprofit Benchmarking Report
(00:02:17) - The 7 KPIs that Matter The Most to Driving Revenue Growth
(00:03:49) - Donor Experience: Days Between First and Second Gifts
(00:06:46) - Donor Welcome Series
(00:08:31) - The decline of the everyday donor
(00:12:12) - The Future of Fundraising: Data Literacy
(00:16:13) - Will AI Change the Way Nonprofits Raise Money?
(00:19:23) - Mid- and Major Donors
(00:25:48) - Mid-level Donors: The Middle Child
(00:27:11) - Donor Outreach
(00:30:23) - Nonprofit Giving: Average Gift Increases
(00:33:22) - Are You More Likely to Give Online?
(00:34:41) - Nonprofit Giving: New Donor Acquisition
(00:37:43) - Donors' Long Term Value
(00:39:30) - Ask Again: How to Ask the Donor
(00:42:07) - Virtuous Nonprofit Data 2017: Most Encouraged
(00:45:09) - Top Nonprofit Executives Discuss the Benchmark Report
(00:45:54) - A Few More Favors For You

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00:00:00The Rainmaker Fundraising Podcast

00:01:21Virtuous's 2025 Nonprofit Benchmarking Report

00:02:17The 7 KPIs that Matter The Most to Driving Revenue Growth

00:03:49Donor Experience: Days Between First and Second Gifts

00:06:46Donor Welcome Series

00:08:31The decline of the everyday donor

00:12:12The Future of Fundraising: Data Literacy

00:16:13Will AI Change the Way Nonprofits Raise Money?

00:19:23Mid- and Major Donors

00:25:48Mid-level Donors: The Middle Child

00:27:11Donor Outreach

00:30:23Nonprofit Giving: Average Gift Increases

00:33:22Are You More Likely to Give Online?

00:34:41Nonprofit Giving: New Donor Acquisition

00:37:43Donors' Long Term Value

00:39:30Ask Again: How to Ask the Donor

00:42:07Virtuous Nonprofit Data 2017: Most Encouraged

00:45:09Top Nonprofit Executives Discuss the Benchmark Report

00:45:54A Few More Favors For You

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