이 에피소드에 관해
Halloween lead generation is the main event, and guest host Nik Alvarez has a very good reason for asking: it’s less than two weeks away, it’s one of her favorite holidays, and every year this call turns it into a way to reconnect with the database and show up in the farm. Skeletons playing pickleball. A Batmobile. A hayride that started by accident. The agents on this call are treating Halloween like a lead gen holiday, and it’s glorious. Costume swaps at the library, movies in the park (yes, someone dressed as Beetlejuice), trunk-or-treats with giveaway QR codes, a golf cart parade for a 15,000 home community, and scary mailers that say “real estate doesn’t have to scare you.” One agent also shares a tip for any party you walk into: ask people about themselves first, then have an elevator pitch that’s way more interesting than “I’m a realtor.”
Come for the Halloween ideas. Stay for the candy math.
Aired on October 13, 2026
The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift.
James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support.
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