How to Build an Extraordinary Life Without Following One Path | Ian Adamson

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Accumulation of knowledge,
experience, and education.

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We all have that superpower.
The question becomes:

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How much do you get on your
journey

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through this life of ours to then

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leverage into other things?

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Well, you walked across China,

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and then you walked across China

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again. Like, who does that?
Why did you do that?

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"The Chinese wouldn't let me out."

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What would you say to your
younger self?

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Nothing.
Not going to tell you anything.

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You've got to figure it out,
because that's the fun part.

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You know what the regrets are?

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What you didn't do.
You know what you never regret?

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It's the thing that you did do
that turned out to be a

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catastrophe or a really weird thing,

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but at least it's a story.
I've got plenty of those.

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Welcome back to
The Parallel Entrepreneur.

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Some guests you introduce
with a list of accomplishments.

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In this episode,
Ian Adamson—

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his accomplishments are so extensive,

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the list would start to feel
like its own endurance event.

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So we'll spare you
the full rundown.

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Check it out in the show notes.
The CV—

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the résumé—will blow you away.
But what I can tell you

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is that today's guest

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has moved seamlessly between
engineering, elite sports,

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television production,
product innovation,

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and global competition

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leadership—the entire landscape.

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From working with brands like Nike

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to helping shape the future of
obstacle and multisport racing

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at an international level.

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It's a career that doesn't
follow a straight line,

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and that's exactly what makes
it so interesting.

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There's a lot more behind that story,

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so stick around and discover some more.
I'd just like to say,

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welcome, Ian Adamson, to
The Parallel Entrepreneur, brother.

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My first question

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is really around
how you manage energy.

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Give the audience

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a sense of what you're trying
to accomplish today,

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and then I'm interested to hear you weave

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into how you manage your energy
levels and productivity

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on this multiple-paralleling
thing that you're doing.

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It's not

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multitasking,
which I actually don't believe in.

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It's multi-switching.

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Your ability to concentrate
on something

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and focus on it,

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uh,

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to the exclusion of everything

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else allows you to do
something really well.

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I don't believe it's possible,

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certainly not for me...

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opinions for a legal case and then

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get distracted by my phone pinging

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about something in Olympic sport.
It just won't work.

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So, I have an ability

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which has its own challenges,
to switch everything off,

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focus on that one thing,

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and then, when I'm done with
that one thing, immediately

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switch to the next thing,
which could be completely

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unrelated.

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The energy part is interesting because

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I think most humans probably require
some level of

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downtime. Let's call it a quiet

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space where you can think about
other things or just

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kind of let your mind

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go blank-ish, or not think about

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whatever the job at hand is.

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For me, it's manual labour.

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I love building stuff, so,
fortunately, it does

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kind of get into

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my actual work in Olympic sport,
where I'm

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often out working on events,

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obstacles, and Ninja Warrior
kind of stuff.

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So, that's me with my hands.

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Most recently, my wife and I got
really into saunas.

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So, in the last couple of months,
I built two saunas.

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Really nice ones—

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the kind you'd expect to find
in a Western

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hotel spa.

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With all the bells and whistles,

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and for me, that would be

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switching off in the evening.

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I'd switch off my "chair job"
and switch into building a sauna.

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And for me, that includes

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opening up walls in the house
to run

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240-volt electrical,

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and then trenching for

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conduit to get to the solar

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stuff, right? So that's manual
labour—framing,

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everything

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you would do to build a house,
which I can do, by the way.

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I've actually built houses,
so I can actually do that.

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That's the engineering side.

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That's my engineering

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brain going, "Oh, this is great.
Now I get to wield a hammer,

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dig a hole, connect some electrical

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things, hopefully not
blow myself up."

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And that's, you know,

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this other part of
energy management.

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Where does the energy go?
The energy could be

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physical, mental,

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emotional, or spiritual,

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and for me, downtime comes from
switching

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between things.

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Switching from, say,
concentrating on Olympic sport

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to legal forensic work,
to building a sauna.

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or riding my mountain bike.

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There you go. I call that context

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switching. I think it's a superpower of parallel

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entrepreneurs. Let's just delve in for a minute into

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your accomplishments—

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your gold medals, your world champion

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status in different sports. I'd like to help

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set the stage by asking the question:

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How many medals have you had

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around your neck, and which one are you most proud of?

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I have three X Games medals—

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gold, silver, and bronze in the X Games.

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That was in the beginning of

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my career as a professional multisport athlete with Nike.

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That involved

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many events, mostly multidisciplinary sports.

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At the time, adventure racing

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was a big deal as a televised,

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big broadcast, big-money sport

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that lasted until about 2006,
which is when I retired.

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So, that was one of a swag of

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world championship wins. I think

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our team won about 30 over that period.

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I won 23 medals, including 11 gold,

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during that time. How does training

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for an athletic event in your career, and

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building media and entertainment strategies around it,

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and then trying to build an international Olympic

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alignment around this becoming a new Olympic sport—

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those three things are an astonishing

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set of accomplishments

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that seem almost routine for you, Ian.

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But there must be a superpower

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that you've uncovered. What do you think it is?

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The ability to absorb information

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and use it for some purpose.

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If you look at the formal

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education system, that's part of it. We go to

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kindergarten, elementary school, grade school—

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it goes on and on, right?

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The further you go, the more you accumulate.

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Now, that's the academic side.

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But accumulation of knowledge,

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experience, and education

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is exactly what you're describing.

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We all have that superpower.
The question becomes:

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How much do you get on your journey

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through this life of ours to then

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leverage into other things, which makes it easier?

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Another example

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I think many people appreciate is language.

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Understanding one language, or speaking a language

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fluently,

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as a kid—or learning multiple languages as a kid—

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makes it much, much easier to learn more languages.

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And the Pope—Pope Leo, I believe—
speaks 12 languages fluently.

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I've heard him speak

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French, and I couldn't tell
he wasn't French.

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Not that I understand

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French that well, but I'm listening
to the guy thinking,

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"That's extraordinary
that he can do that."

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On the other hand,

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he's dedicated his entire life

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to doing exactly that,

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which is what you're asking about.
He did it.

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Leonardo da Vinci did it.
Michelangelo did it.

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It's not that

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they were extraordinary people,

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although they became extraordinary.

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We can all do that.

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We can all be extraordinary,

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should we choose to do it.

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I think most people just don't
have the will

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or

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the desire. And that's not wrong.

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Maybe you like sitting on a beach

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drinking Mai Tais. If that's your goal,

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then do it. You've achieved it.

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That's just

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not my goal.

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So, little Ian Adamson,

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at seven years old,

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was looking through the

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Guinness Book of World Records, trying
to find interesting, challenging things,

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and then you set yourself a goal

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of becoming a Guinness World Record holder.

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Yeah.

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You asked about Olympic sport.

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It all ties together,

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by the way. All these things we do—

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you do it, I do it.

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I've seen

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your remarkable career
through many things,

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and they're all complementary.

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Whether it's

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making socks or running

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a hobby store—

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whatever it is,

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all of that matters,

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because all of it

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becomes part of you.

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You are

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the sum of your experiences.

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If those experiences include

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knowledge and education,

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then the sum of who you are

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includes a lot of valuable things.

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Ian, you're the President

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of the international governing body

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for obstacle sports...

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Big vision—what's been
your biggest challenge?

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The biggest challenge with, uh...

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building an international
multisport federation,

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which is technically building
a sport—or sports—

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is dealing with people.

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But I think that's the same
in any business.

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It's the people.

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Humans can be terrible people,

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and there can be lots of challenges
around people management.

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People management.

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We believe—without hard data—

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there are at least
20 million people doing

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obstacle sports

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around the world,
in about 140 countries.

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So, building an international
organization is

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a bit like the United Nations.
Each country

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has a national governing body.

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That national governing

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body is then a member of the
international governing body.

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The international governing body

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then manages all of that,

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and it's a scalable system.
Directly within

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the federation system,

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it's about 800 people.
That's not insignificant.

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I'd guess that's a medium-sized
company by most standards.

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A medium-sized,
small multinational.

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But now, as of today,
it's been formally announced,

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I am the Chair of the
Obstacle Commission

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for World Pentathlon.

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On March 15 this year,
our organization

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voted to dissolve itself
as we integrate

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into

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World Pentathlon and the
Olympic Movement.

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So all of our sports
are being aggregated into one

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international multisport
organization,

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which is World Pentathlon
Multisport.

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That organization has been part
of the Olympic Movement

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for 100 years.
It was created by

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Baron Pierre de Coubertin,

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who created the modern Olympics,
so it's a really interesting history.

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to house the most complete athlete, or identify

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the most complete athlete. The story goes that

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he based it on a courier on a battlefield, taking

264
00:11:30,833 --> 00:11:32,433
a message from one general to

265
00:11:32,433 --> 00:11:35,000
another general on the other side.

266
00:11:35,200 --> 00:11:38,266
So, he would run out of the tent, grab a random horse,

267
00:11:38,766 --> 00:11:41,066
gallop across the battlefield,

268
00:11:41,400 --> 00:11:43,400
use his pistol to defend himself,

269
00:11:43,600 --> 00:11:46,400
run out of bullets, draw his sword, and his horse

270
00:11:46,400 --> 00:11:47,566
would get shot out from under him.

271
00:11:47,566 --> 00:11:49,533
He'd then have to swim across the river and run away.

272
00:11:49,566 --> 00:11:54,900
So those are the five disciplines:
shooting, fencing, running,

273
00:11:55,233 --> 00:11:58,866
swimming, and riding.

274
00:11:59,166 --> 00:12:03,133
So, you've also produced a lot of television content,

275
00:12:03,700 --> 00:12:04,666
starting with

276
00:12:04,666 --> 00:12:07,200
adventure racing, right? And then moving into

277
00:12:07,200 --> 00:12:08,366
American Ninja Warrior.

278
00:12:08,366 --> 00:12:10,900
I went to the set and met
Travis McDaniel, the owner.

279
00:12:10,900 --> 00:12:15,200
He passed away tragically from cancer, but

280
00:12:15,466 --> 00:12:16,766
Travis and I had a chat,

281
00:12:17,200 --> 00:12:19,466
and I did what we often do in television

282
00:12:19,633 --> 00:12:23,100
for impossible projects, which is to say,

283
00:12:24,000 --> 00:12:25,600
"Hey,

284
00:12:25,700 --> 00:12:29,066
this hasn't happened yet,

285
00:12:29,600 --> 00:12:32,800
but let's just say, hypothetically,

286
00:12:32,800 --> 00:12:35,600
we managed to get an event into the Olympic Games.

287
00:12:36,000 --> 00:12:38,566
Would you be interested in collaborating
to get there?"

288
00:12:38,566 --> 00:12:41,433
And Travis was like,
"Yeah, that sounds great."

289
00:12:41,433 --> 00:12:44,766
We've stuck together ever since, and the current—

290
00:12:44,800 --> 00:12:47,466
or rather, the most recent CEO—
was actually on my board

291
00:12:47,466 --> 00:12:50,166
for World Obstacle.
I had to keep people close.

292
00:12:49,566 --> 00:12:52,766
on my board. Joe would call me
every now and again,

293
00:12:52,800 --> 00:12:54,266
and he'd say,
"I've got this new event.

294
00:12:54,266 --> 00:12:56,700
It's fantastic.
It's called the Death Race."

295
00:12:57,500 --> 00:12:59,200
"That sounds great, Joe.
That's a great idea...

296
00:12:59,200 --> 00:13:01,066
...until it happens."
"I know, right?" And it's still going.

297
00:13:01,066 --> 00:13:02,300
The Death Race
is still going.

298
00:13:02,366 --> 00:13:04,566
So I said,
"That sounds great, Joe."

299
00:13:04,633 --> 00:13:08,900
Then, by 2009 or 2010,

300
00:13:09,233 --> 00:13:11,100
he had started Spartan Race.

301
00:13:11,433 --> 00:13:13,566
Same thing. He'd say,
"Hey, Ian,

302
00:13:13,633 --> 00:13:16,666
I've got this. This is going
to be the best one yet.

303
00:13:16,900 --> 00:13:18,100
This is going to be amazing."

304
00:13:18,100 --> 00:13:20,733
So he started Spartan Race,
and I was like,

305
00:13:21,600 --> 00:13:24,200
"Yeah, whatever, Joe."
Not really interested.

306
00:13:24,633 --> 00:13:27,600
It's huge.
It's unbelievable, right?

307
00:13:27,600 --> 00:13:29,833
It became maybe the biggest

308
00:13:29,833 --> 00:13:32,366
endurance event producer
in the world.

309
00:13:32,600 --> 00:13:35,666
They have more people doing
their events

310
00:13:35,666 --> 00:13:38,100
in one year, in one country,

311
00:13:38,100 --> 00:13:40,633
than Ironman does
worldwide.

312
00:13:40,633 --> 00:13:42,833
That's how big they are.
They're massive.

313
00:13:42,833 --> 00:13:45,133
And here's your answer,
right?

314
00:13:45,600 --> 00:13:49,033
You get something out of the blue,
and you go,

315
00:13:49,033 --> 00:13:52,966
"That sounds great.
Let's do it. It's an adventure."

316
00:13:52,966 --> 00:13:54,800
Exactly.

316
00:13:52,966 --> 00:13:54,800
Exactly.

317
00:13:54,800 --> 00:13:57,266
I think that’s a common thread in
our conversation:

318
00:13:57,266 --> 00:14:02,000
some unknown, unexpected thing will
always put an opportunity in front

319
00:14:02,000 --> 00:14:04,733
of you, and you get to say yes or

320
00:14:05,066 --> 00:14:06,400
no. I think a

321
00:14:06,700 --> 00:14:09,533
lot of people say no to a lot of

322
00:14:09,700 --> 00:14:11,066
stuff they should just be

323
00:14:11,066 --> 00:14:14,666
saying yes to. You know what the
regrets are? What you didn’t

324
00:14:14,666 --> 00:14:16,566
do. For sure. It’s

325
00:14:16,733 --> 00:14:19,233
like, “Duh, I wish I’d done that.”
You know what

326
00:14:19,233 --> 00:14:20,300
you never regret?

327
00:14:20,500 --> 00:14:22,766
The thing that you did do that
turned out

328
00:14:22,866 --> 00:14:25,166
to be a catastrophe

329
00:14:25,433 --> 00:14:28,066
or a really weird thing. At least
it’s a story.

330
00:14:28,166 --> 00:14:29,966
I’ve got plenty of those. Yeah. With
some

331
00:14:29,966 --> 00:14:33,100
of our experiences, most of them are
failures. But that’s the

332
00:14:33,500 --> 00:14:35,266
truth. People go, “Oh, you did

333
00:14:35,266 --> 00:14:37,500
all this stuff. It looks amazing.”
And it’s like, “Yeah, what

334
00:14:37,500 --> 00:14:38,333
you haven’t seen, and

335
00:14:38,700 --> 00:14:40,500
what I don’t really talk about,

336
00:14:40,500 --> 00:14:43,400
is all the stuff that went wrong.”
Right, because

337
00:14:44,200 --> 00:14:44,866
most of it

338
00:14:44,866 --> 00:14:46,866
goes wrong most of the time. You
just

339
00:14:47,100 --> 00:14:49,000
have to accept it and roll with

340
00:14:49,000 --> 00:14:51,200
it. The attitude, for me anyway, is:
“Okay, that didn’t

341
00:14:51,266 --> 00:14:53,466
go as expected.” That’s usually what
actually happens. It didn’t go

342
00:14:53,466 --> 00:14:55,100
as expected. But you know what?

343
00:14:55,366 --> 00:14:58,566
That was a really, really good
lesson, and next

344
00:14:58,566 --> 00:15:00,933
time I’m going to do it better,
because

345
00:15:01,166 --> 00:15:05,200
I just learned how not to do it. Now

346
00:15:05,966 --> 00:15:07,666
I know a much better

347
00:15:07,666 --> 00:15:09,300
way to do it.

348
00:15:09,766 --> 00:15:11,166
Or, if it didn’t go as

349
00:15:11,166 --> 00:15:13,533
expected, there’s an opportunity
that was better

350
00:15:13,633 --> 00:15:16,266
than you’d hoped. Exactly. This
whole thing is about whoever

351
00:15:16,266 --> 00:15:18,666
said, “You’re the sum of your
experiences.” We

352
00:15:18,666 --> 00:15:20,533
are the sum of our experiences.

353
00:15:20,800 --> 00:15:23,200
And if the journey is

354
00:15:23,200 --> 00:15:26,600
an unexpected one, and it is the
journey, because what

355
00:15:26,833 --> 00:15:31,366
else are you going to enjoy? If

356
00:15:31,400 --> 00:15:32,500
you don’t enjoy the

357
00:15:32,500 --> 00:15:35,600
journey, which is life, you may as
well

358
00:15:35,600 --> 00:15:37,600
not live. So enjoy whatever you’re
doing.

359
00:15:39,433 --> 00:15:40,233
I

360
00:15:43,000 --> 00:15:43,833
asked you a

361
00:15:43,833 --> 00:15:45,366
question in one of our many catch-up
calls,

362
00:15:45,366 --> 00:15:47,733
because on the podcast I’ll ask,

363
00:15:48,500 --> 00:15:50,400
“Knowing what you know

364
00:15:50,400 --> 00:15:51,266
now, with all these

365
00:15:51,266 --> 00:15:53,300
experiences, what would you say to
your younger self?”

366
00:15:54,000 --> 00:15:56,466
Nothing. Nothing at all? You

367
00:15:56,800 --> 00:15:59,566
feel like you’d walk up to

368
00:15:59,966 --> 00:16:04,466
your younger self and say, “Hey,
dude, nothing”? Yep.

369
00:16:04,800 --> 00:16:06,966
No. I’m not going to

370
00:16:07,100 --> 00:16:09,800
tell you anything. You’ve got to

371
00:16:10,066 --> 00:16:12,766
figure it out, because that’s the
fun part.

372
00:16:13,366 --> 00:16:14,800
You had a lot

373
00:16:14,800 --> 00:16:17,066
of experiences in China, and I think
one of them that

374
00:16:17,066 --> 00:16:19,866
still leaves my jaw dropped

375
00:16:19,866 --> 00:16:21,733
is when you walked across China,

376
00:16:22,000 --> 00:16:24,200
and then you walked across China
again. I mean,

377
00:16:24,200 --> 00:16:25,100
who does

378
00:16:25,100 --> 00:16:27,066
that? Why did you do that? I had
taken

379
00:16:27,066 --> 00:16:29,266
a year off in 1983 after high

380
00:16:30,000 --> 00:16:31,466
school to travel and

381
00:16:31,600 --> 00:16:35,366
sail. That was a sailing thing. I
did two years of

382
00:16:36,000 --> 00:16:39,566
school, then went back out for
another year. But it

383
00:16:40,433 --> 00:16:43,966
was more than a year, because
Australia’s school

384
00:16:44,400 --> 00:16:48,666
year, like most school years, is
actually about

385
00:16:48,900 --> 00:16:51,900
15 months. So I had a bit of time

386
00:16:51,900 --> 00:16:54,533
to poke about. I flew to Hong Kong,
then took

387
00:16:54,633 --> 00:16:56,300
the ferry over to Macau

388
00:16:56,400 --> 00:17:00,200
and went into China. At that time,
you were officially

389
00:17:00,600 --> 00:17:03,266
allowed to visit, I think,

390
00:17:03,466 --> 00:17:06,166
Beijing, Guangzhou, Shanghai and
maybe some

391
00:17:06,366 --> 00:17:10,533
tourist spots. That was it. You had
this

392
00:17:11,466 --> 00:17:15,866
sort of permit thing, a little paper
book that allowed

393
00:17:15,866 --> 00:17:18,600
you to go places. But when I was

394
00:17:18,600 --> 00:17:20,500
younger, I looked quite

395
00:17:20,500 --> 00:17:22,666
Chinese, so I just bought local
clothing

396
00:17:22,666 --> 00:17:25,100
and took off. I ended up going

397
00:17:25,200 --> 00:17:27,333
out to Kashgar, far western China.

398
00:17:27,466 --> 00:17:30,366
I started out on a steam train,
ended

399
00:17:30,366 --> 00:17:31,633
up getting out there, and then tried

400
00:17:31,633 --> 00:17:32,966
to cross into Pakistan.

401
00:17:33,100 --> 00:17:34,733
Pakistan was a Commonwealth country,
so

402
00:17:34,966 --> 00:17:37,566
at the time, with an Australian
passport,

403
00:17:37,800 --> 00:17:39,900
I did not need a

404
00:17:40,300 --> 00:17:41,700
visa for Pakistan. But

405
00:17:41,700 --> 00:17:43,966
the Chinese wouldn’t let me out
because they said, “You need a

406
00:17:43,966 --> 00:17:47,266
visa for Pakistan.” I said, “I don’t
need a visa. I’m

407
00:17:47,266 --> 00:17:48,333
a Commonwealth citizen.” They

408
00:17:49,000 --> 00:17:50,966
said, “You do need

409
00:17:51,000 --> 00:17:53,033
a visa.” I finally went back to
Beijing. This was

410
00:17:53,033 --> 00:17:54,266
like the second crossing

411
00:17:54,266 --> 00:17:56,433
back to Beijing. I went to the
Pakistan

412
00:17:56,433 --> 00:18:00,300
embassy and camped out there for a
week trying

413
00:18:00,866 --> 00:18:02,300
to convince them I needed a

414
00:18:02,300 --> 00:18:04,566
visa, which I didn’t. They didn’t
want

415
00:18:04,566 --> 00:18:06,300
to give me one because they

416
00:18:06,433 --> 00:18:08,466
said, “You’re a Commonwealth
citizen. You

417
00:18:09,266 --> 00:18:11,700
don’t need a visa.” I finally
convinced them,

418
00:18:11,700 --> 00:18:14,233
so they gave up and said, “Okay,
here’s your visa stamp.”

419
00:18:14,233 --> 00:18:17,966
I got the visa, went back to Kashgar
— that

420
00:18:18,200 --> 00:18:20,700
was my third crossing in China — and
then

421
00:18:21,033 --> 00:18:23,333
I was standing at the border to
Pakistan.

422
00:18:23,466 --> 00:18:25,300
It’s no man’s

423
00:18:25,433 --> 00:18:27,700
land. It’s like 100 kilometres of no
man’s land. I was

424
00:18:28,000 --> 00:18:30,600
standing there in a high-altitude
desert. There

425
00:18:31,000 --> 00:18:34,766
was nothing there. There was
actually a sentry with

426
00:18:34,966 --> 00:18:37,766
a little pillbox, a boom gate in

427
00:18:38,366 --> 00:18:43,466
a vast empty space, and his rifle.
That was it. I

428
00:18:43,466 --> 00:18:46,666
thought, “Okay, now what do I do?”
In the far distance,

429
00:18:46,700 --> 00:18:48,433
as I was standing there, this little
cloud of

430
00:18:48,433 --> 00:18:50,600
dust appeared and got bigger and
bigger. Then there

431
00:18:50,600 --> 00:18:53,166
was a white Toyota Land Cruiser with
a

432
00:18:53,233 --> 00:18:56,000
whole bunch of French journalists.
They said, “We’re the first people
to

433
00:18:56,000 --> 00:18:58,400
cross the Karakoram to

434
00:18:58,800 --> 00:18:59,966
Kashgar and into China in

435
00:18:59,966 --> 00:19:02,200
100 years.” I said, “You are from
south

436
00:19:02,433 --> 00:19:06,166
to north. I’m going to be first to
do it from

437
00:19:06,200 --> 00:19:08,333
north to south. Can I use

438
00:19:08,433 --> 00:19:11,100
your car?” They said, “No problem.
We’re out of here.”

439
00:19:11,100 --> 00:19:14,133
So I jumped in

440
00:19:14,400 --> 00:19:17,933
their vehicle with a friend of

441
00:19:18,666 --> 00:19:22,966
mine and we went south. We believe
we

442
00:19:23,400 --> 00:19:24,733
were the first

443
00:19:25,833 --> 00:19:28,700
people to have done it in

444
00:19:29,000 --> 00:19:31,333
100 years, on 19

445
00:19:31,866 --> 00:19:34,500
May 1986. Then I got

446
00:19:34,500 --> 00:19:36,666
really sick, and there’s a whole
other story

447
00:19:36,666 --> 00:19:39,766
around that. But that was part of my
tooling around on foot

448
00:19:39,766 --> 00:19:41,966
in 1986. When you decide you’re
going

449
00:19:41,966 --> 00:19:43,200
to do something,

450
00:19:43,200 --> 00:19:45,333
what’s the next step for you?

451
00:19:45,500 --> 00:19:48,233
How do you break problems

452
00:19:48,233 --> 00:19:51,366
and challenges down into winnable
parts? I switch my

453
00:19:51,433 --> 00:19:54,866
brain to the engineering side. I

454
00:19:55,833 --> 00:19:59,733
go into project-management mode, and
that means creating

455
00:20:00,266 --> 00:20:01,900
a schedule with goals, dates

456
00:20:01,966 --> 00:20:04,133
and action items. Sometimes it’s
mental; mostly,

457
00:20:04,266 --> 00:20:06,466
I put it out in the

458
00:20:06,466 --> 00:20:07,833
calendar. But everybody, I

459
00:20:07,833 --> 00:20:10,800
think, has to have some kind of way
to reach

460
00:20:11,233 --> 00:20:14,266
down deep and pull in that extra
ounce of motivation, whatever

461
00:20:14,266 --> 00:20:16,200
that is, in order to

462
00:20:16,366 --> 00:20:18,200
accomplish and overcome some
significant challenge. What

463
00:20:19,233 --> 00:20:22,766
would be an example of that from
your experience? The motivation

464
00:20:22,766 --> 00:20:24,166
while we were racing changed over

465
00:20:24,166 --> 00:20:25,066
time. In the early

466
00:20:25,066 --> 00:20:26,766
days, it was to see if

467
00:20:27,100 --> 00:20:30,000
we could finish. It started as fun

468
00:20:30,000 --> 00:20:33,100
and new and exciting. Then it became
professional

469
00:20:33,100 --> 00:20:35,900
and exhausting. Then the races
became, “How can we

470
00:20:35,966 --> 00:20:36,233
make

471
00:20:36,233 --> 00:20:38,400
this enjoyable?” So it would be:
“Let’s just get ahead of

472
00:20:38,400 --> 00:20:41,600
the other teams as far as we
possibly

473
00:20:42,066 --> 00:20:44,166
can, then sit down

474
00:20:44,700 --> 00:20:50,066
and look at the view.” That’s what

475
00:20:50,066 --> 00:20:51,033
it ended up

476
00:20:51,033 --> 00:20:54,000
being, because at that point it was
coming full circle. What

477
00:20:54,700 --> 00:20:55,766
made this

478
00:20:55,800 --> 00:20:58,833
great to start with? It’s an amazing
place. It’s beautiful.

479
00:20:58,833 --> 00:21:00,466
It’s this pristine forest. It’s

480
00:21:00,466 --> 00:21:03,233
gorgeous. There are jumping whales
in the Arctic

481
00:21:03,233 --> 00:21:06,866
Circle and rainbows. That was the
fun stuff. I

482
00:21:07,100 --> 00:21:08,700
just wanted to do

483
00:21:08,800 --> 00:21:12,200
that. I didn’t want the other stuff.
I just

484
00:21:12,466 --> 00:21:15,166
wanted that stuff. We talked about
the experiences

485
00:21:16,033 --> 00:21:18,766
you’ve had, and I’m gathering this
sense that it’s not just

486
00:21:18,766 --> 00:21:20,933
that you know what to do, but that
you know

487
00:21:21,233 --> 00:21:23,000
how to

488
00:21:23,266 --> 00:21:24,666
handle the unexpected. Is

489
00:21:24,666 --> 00:21:27,166
your experience knowing what to do
most

490
00:21:27,166 --> 00:21:29,066
important, or is your experience
knowing

491
00:21:29,066 --> 00:21:31,800
how to handle the unexpected most
important? Let’s say

492
00:21:31,866 --> 00:21:33,766
you have a fine

493
00:21:34,100 --> 00:21:36,100
arts degree, but you end up being

494
00:21:36,300 --> 00:21:38,366
a TV producer. It doesn’t matter
what the degree

495
00:21:38,366 --> 00:21:40,033
was. What you learned

496
00:21:40,033 --> 00:21:41,033
at school was how to

497
00:21:41,033 --> 00:21:42,266
learn. That’s ultimately what it
was.

498
00:21:42,266 --> 00:21:44,500
Most people going to school have no
idea what they want

499
00:21:44,500 --> 00:21:49,366
to be at the end. They probably
switch

500
00:21:49,633 --> 00:21:51,600
majors twice. I guess

501
00:21:52,100 --> 00:21:55,366
it’s not uncommon. Why? Because
we’re finding our way.

502
00:21:55,366 --> 00:21:58,300
School is a journey, and that

503
00:21:59,033 --> 00:22:01,233
journey teaches you all

504
00:22:01,233 --> 00:22:03,800
sorts of stuff that you need later.

505
00:22:03,800 --> 00:22:06,133
So go to school. Why? What

506
00:22:06,700 --> 00:22:10,300
do I do? It doesn’t matter.

507
00:22:10,566 --> 00:22:13,066
I’m not going to

508
00:22:13,233 --> 00:22:16,166
tell you what to do. That’s like my
former

509
00:22:16,166 --> 00:22:19,400
self. Would I tell my former self
what to

510
00:22:20,433 --> 00:22:21,366
do

511
00:22:21,900 --> 00:22:26,600
at school? Hell no. Go figure it

512
00:22:26,600 --> 00:22:28,233
out. Do something and figure it

513
00:22:28,233 --> 00:22:30,700
out. I remember you teaching me

514
00:22:30,833 --> 00:22:33,800
about running barefoot and the
mechanics of running. I was

515
00:22:34,033 --> 00:22:36,566
training for some triathlons at the
time, and

516
00:22:36,566 --> 00:22:39,766
you were saying it’s impossible to
run with bad running mechanics

517
00:22:39,966 --> 00:22:41,033
if you’re barefoot. My

518
00:22:41,033 --> 00:22:43,033
mind was short-circuiting. I put
some Swiftwick socks

519
00:22:43,033 --> 00:22:45,100
on and went out and started running
barefoot,

520
00:22:45,100 --> 00:22:47,033
which was actually spectacular.

521
00:22:47,033 --> 00:22:49,500
It was very, very weird. It’s crazy
weird for

522
00:22:49,500 --> 00:22:50,900
people who wear shoes, and

523
00:22:50,900 --> 00:22:51,900
most humans on Earth

524
00:22:51,900 --> 00:22:53,700
really don’t, by the

525
00:22:53,866 --> 00:22:55,966
way. If you’re wealthy

526
00:22:56,000 --> 00:22:59,166
enough to afford them, you do.
That’s a whole other conversation.

527
00:22:59,166 --> 00:23:00,500
You should have Mark

528
00:23:00,700 --> 00:23:02,900
Cucuzzella on this, Mark. I’m sure
you

529
00:23:02,900 --> 00:23:03,866
know Mark.

530
00:23:03,866 --> 00:23:08,033
You built stuff for him. We went
through that

531
00:23:08,033 --> 00:23:10,633
whole compression thing with Mark.

532
00:23:10,633 --> 00:23:13,833
That’s right. Developing the
compression socks, which I still

533
00:23:13,833 --> 00:23:16,400
use. They’re spectacular, by the
way. We were

534
00:23:16,400 --> 00:23:17,266
trying to develop

535
00:23:17,266 --> 00:23:19,866
the world’s best compression sock,
and they arguably were.

536
00:23:20,166 --> 00:23:22,600
I still use them. I still

537
00:23:22,600 --> 00:23:25,266
have them. I only use those ones.
They last forever. They

538
00:23:25,266 --> 00:23:28,900
were medical-grade compression
socks. When I retired from the
company, leadership

539
00:23:28,900 --> 00:23:30,966
ultimately decided to abandon

540
00:23:30,966 --> 00:23:33,600
that particular initiative. What I
find

541
00:23:33,900 --> 00:23:36,466
in my own professional life is that

542
00:23:36,466 --> 00:23:38,500
I’m going to push the edges, push

543
00:23:38,500 --> 00:23:40,733
the boundaries, and try to

544
00:23:40,833 --> 00:23:44,200
figure out why something cannot be
done. I don’t have

545
00:23:44,466 --> 00:23:45,700
preconceived notions about

546
00:23:45,766 --> 00:23:48,300
why something I don’t know how to do
can’t be

547
00:23:48,300 --> 00:23:49,366
done. So

548
00:23:49,433 --> 00:23:51,566
I’m going to go figure it out.

549
00:23:51,566 --> 00:23:53,600
I wanted to make a medical-grade

550
00:23:53,600 --> 00:23:57,066
compression sock that was not going

551
00:23:57,300 --> 00:24:00,300
to wear out. Boy, we got some
balloon-toe

552
00:24:00,833 --> 00:24:03,466
stuff going. You and I

553
00:24:03,466 --> 00:24:06,166
were like, “We literally innovated
in that

554
00:24:06,166 --> 00:24:09,133
space.” But then the company decided
to

555
00:24:09,200 --> 00:24:11,466
stay focused in a different

556
00:24:11,800 --> 00:24:14,800
area, and we were never successful.
Actually, that’s a

557
00:24:14,800 --> 00:24:17,800
failure of mine. We had the world’s
best medical compression sock,

558
00:24:17,900 --> 00:24:19,300
and I priced it

559
00:24:19,300 --> 00:24:22,800
too low. This is a lesson. I priced
it too

560
00:24:23,100 --> 00:24:27,000
low. The market thought that a great

561
00:24:27,100 --> 00:24:28,500
medical compression sock

562
00:24:28,666 --> 00:24:30,466
had to cost $80, and

563
00:24:30,466 --> 00:24:32,566
I thought that was ridiculous
because

564
00:24:32,566 --> 00:24:36,266
it should be about $35 or $40, and
we

565
00:24:36,433 --> 00:24:39,966
could produce it profitably for
that. If you’ll

566
00:24:40,000 --> 00:24:42,766
remember, we were out there building
the world’s

567
00:24:42,800 --> 00:24:44,933
best sock, and at $40 a pair, people

568
00:24:45,166 --> 00:24:47,100
didn’t buy them. The medical
community didn’t buy

569
00:24:47,200 --> 00:24:50,200
it because of preconceived notions
about price points

570
00:24:50,233 --> 00:24:53,566
and value. Market forces have come
to

571
00:24:53,566 --> 00:24:56,000
bear, because I was in the pharmacy
at the

572
00:24:56,066 --> 00:24:57,400
local hospital just the other day,
and

573
00:24:57,400 --> 00:25:00,400
they have racks of medical
compression socks now which are

574
00:25:01,166 --> 00:25:03,100
at a reasonable

575
00:25:03,966 --> 00:25:05,666
price — the price you had

576
00:25:05,666 --> 00:25:08,400
originally. You were too far ahead
of the game. I

577
00:25:08,400 --> 00:25:12,733
mean, this is a common problem:
being too early.

578
00:25:12,833 --> 00:25:16,400
Lia suffers from the same thing.
She’s

579
00:25:17,666 --> 00:25:19,600
always too early. Her business

580
00:25:20,166 --> 00:25:20,866
suffers a bit

581
00:25:20,866 --> 00:25:23,666
because she was too early into the
business. The good thing

582
00:25:23,666 --> 00:25:25,800
is she got the patent, so that’s not
too early. She

583
00:25:25,800 --> 00:25:28,100
did it with online fitness
programming. When I first met

584
00:25:28,100 --> 00:25:31,700
her in 2004, we went down

585
00:25:31,800 --> 00:25:33,633
to a studio of a friend of

586
00:25:33,633 --> 00:25:35,833
ours in Denver to

587
00:25:35,833 --> 00:25:36,833
produce a Fit Tip

588
00:25:36,833 --> 00:25:38,800
of the Day: fitness workout videos
for

589
00:25:38,833 --> 00:25:40,300
mobile devices. Motorola said, “It’s
never

590
00:25:40,300 --> 00:25:42,000
going to happen.” AT&T said, “Nope,

591
00:25:42,000 --> 00:25:43,533
not a chance. No one’s

592
00:25:43,600 --> 00:25:45,433
ever going to do that. No one will

593
00:25:45,433 --> 00:25:49,033
ever look at a phone and do a
fitness workout or have

594
00:25:49,033 --> 00:25:52,300
anything to do with that. It’s just
a

595
00:25:52,300 --> 00:25:54,500
stupid idea.” Lo and behold, that’s
probably the

596
00:25:55,266 --> 00:25:57,733
only thing people do

597
00:25:57,900 --> 00:26:01,033
now, because it’s right here.
Whether

598
00:26:01,033 --> 00:26:03,700
it’s on your spin cycle

599
00:26:03,700 --> 00:26:08,000
or whatever, it’s going to be on a

600
00:26:08,133 --> 00:26:10,800
tablet. It’s going to be right in
your face.

601
00:26:10,800 --> 00:26:13,800
Lia had produced a whole series of
these things. We were

602
00:26:13,800 --> 00:26:17,666
the crash-test dummies. We were the
cast in

603
00:26:17,666 --> 00:26:21,166
it. It was good. Fit Tip of the Day.
But

604
00:26:21,266 --> 00:26:23,900
the same thing: too early. People
were like, “No, people

605
00:26:24,166 --> 00:26:26,500
aren’t going to do that.” Until
someone does. We don’t

606
00:26:26,500 --> 00:26:30,466
really know what we want until
someone shows us what’s

607
00:26:30,466 --> 00:26:33,100
possible, and then many people, most
consumers, have

608
00:26:33,100 --> 00:26:34,500
their eyes opened. It’s

609
00:26:34,500 --> 00:26:38,166
not like you’re looking at

610
00:26:38,233 --> 00:26:41,000
a market and everybody wants this,
so you’re going

611
00:26:41,233 --> 00:26:43,766
to deliver it. It’s more like, “I’m
going

612
00:26:43,966 --> 00:26:45,466
to create this, and the

613
00:26:45,700 --> 00:26:48,533
market exists, but the timing is
off, or

614
00:26:49,500 --> 00:26:53,400
the capital formation is off, or the

615
00:26:54,866 --> 00:26:56,366
reason we fail is

616
00:26:56,766 --> 00:27:00,300
that we don’t have the right team.”
What

617
00:27:00,433 --> 00:27:03,900
do you think the antidote is? You
just

618
00:27:04,866 --> 00:27:08,466
keep after it, or then what? Yeah,
you do

619
00:27:08,633 --> 00:27:10,500
keep after it and apply

620
00:27:10,633 --> 00:27:12,100
pressure. Constant pressure. I

621
00:27:12,100 --> 00:27:14,366
call it just applying constant
pressure. Inevitably, you are not
the

622
00:27:14,366 --> 00:27:15,266
first —

623
00:27:15,266 --> 00:27:18,366
maybe not even the best — but if
you’re the guy

624
00:27:18,400 --> 00:27:20,633
who applies constant pressure,
that’s the one that’s going to
stick.

625
00:27:20,633 --> 00:27:23,533
Here’s a parallel for you on this
exact topic.

626
00:27:23,766 --> 00:27:24,900
In the 1890s, there

627
00:27:24,900 --> 00:27:26,600
were four Olympic Games.

628
00:27:26,600 --> 00:27:29,966
There was an American one, a French
one,

629
00:27:30,833 --> 00:27:32,133
a Greek one and

630
00:27:32,700 --> 00:27:34,766
a British one. The Hellenic Games, I
think,

631
00:27:34,766 --> 00:27:36,900
are still going. The one that we
know

632
00:27:36,966 --> 00:27:38,100
today has its own

633
00:27:38,100 --> 00:27:40,066
history, but you get to write the

634
00:27:40,066 --> 00:27:41,733
history if you’re the winner.

635
00:27:41,866 --> 00:27:43,733
You have a hard time

636
00:27:44,100 --> 00:27:46,800
finding these other Olympic Games,
and one of them

637
00:27:46,966 --> 00:27:48,766
was around for at least 60 years
before

638
00:27:48,766 --> 00:27:50,833
what we know today as the modern

639
00:27:50,833 --> 00:27:51,833
Olympics. Baron Pierre

640
00:27:51,833 --> 00:27:54,366
de Coubertin, the founder of modern
pentathlon and the

641
00:27:54,366 --> 00:27:55,700
founder of the modern

642
00:27:55,866 --> 00:27:59,566
Olympics, won. That’s the one we
know.

643
00:27:59,566 --> 00:28:01,500
The only games we know today

644
00:28:01,500 --> 00:28:02,733
are the ones

645
00:28:02,866 --> 00:28:05,500
we know because he won. He was
smart.

646
00:28:06,100 --> 00:28:08,366
He went to Rugby School

647
00:28:08,666 --> 00:28:11,700
in England to learn how to do sport,
because

648
00:28:11,800 --> 00:28:15,166
Rugby School in England — the

649
00:28:15,666 --> 00:28:19,233
British, really — invented modern
sport as we know it.

650
00:28:19,233 --> 00:28:21,200
All the football codes came

651
00:28:21,500 --> 00:28:23,133
from Rugby School in

652
00:28:24,266 --> 00:28:26,533
England: American football,
Australian football, rugby union,
rugby league

653
00:28:28,366 --> 00:28:31,766
and soccer. They all came from

654
00:28:32,000 --> 00:28:33,600
Rugby School in England.

655
00:28:33,600 --> 00:28:36,400
So did the modern Olympics,
ultimately, because

656
00:28:36,700 --> 00:28:38,733
Baron Pierre de Coubertin was an
educator

657
00:28:39,000 --> 00:28:42,333
and he understood school and
education. He

658
00:28:43,100 --> 00:28:44,400
went to

659
00:28:44,400 --> 00:28:47,200
Rugby School. Over the gate to this
day is

660
00:28:47,466 --> 00:28:51,266
“Faster, Higher, Stronger” — Citius,
Altius, Fortius.

661
00:28:51,366 --> 00:28:54,866
It’s on the gate to this

662
00:28:54,900 --> 00:28:58,500
day and has been there since Baron
Pierre

663
00:28:58,500 --> 00:29:00,600
de Coubertin went there. That’s

664
00:29:00,900 --> 00:29:04,266
the Olympic motto. So Rugby

665
00:29:04,966 --> 00:29:08,200
School has a lot to answer for.

666
00:29:08,700 --> 00:29:11,633
These games died out in competition
with one another

667
00:29:11,633 --> 00:29:14,600
until there was an emerging winner.
They were

668
00:29:14,600 --> 00:29:16,966
all there at the same time. It’s

669
00:29:17,066 --> 00:29:20,566
kind of like humanity. Our species
walked

670
00:29:21,166 --> 00:29:22,666
the Earth at the

671
00:29:23,800 --> 00:29:25,300
same time as the Cro-Magnon

672
00:29:25,300 --> 00:29:26,800
— or wait, no,

673
00:29:26,800 --> 00:29:28,200
Neanderthals. I think there’s

674
00:29:28,300 --> 00:29:30,466
fossil evidence that Neanderthals
were walking and

675
00:29:30,466 --> 00:29:31,866
existing on Earth at the

676
00:29:31,866 --> 00:29:33,000
same time as what we

677
00:29:33,000 --> 00:29:34,733
would consider modern humans.

678
00:29:35,366 --> 00:29:37,166
Bigger, stronger, smarter, but

679
00:29:37,166 --> 00:29:40,633
not more successful. There’s a
difference. What’s the secret? It
really goes

680
00:29:40,633 --> 00:29:42,733
back to the title of

681
00:29:43,600 --> 00:29:45,933
this show, which is

682
00:29:46,066 --> 00:29:47,900
Parallel Entrepreneur. I think what
humans can

683
00:29:48,066 --> 00:29:50,800
do quite well is that they have

684
00:29:51,400 --> 00:29:53,266
a capacity to do things in

685
00:29:53,266 --> 00:29:54,733
parallel. If you are

686
00:29:54,866 --> 00:29:58,600
single-minded, single-focus — bright
light, narrow focus

687
00:29:59,433 --> 00:30:02,466
— you can get something done really

688
00:30:02,466 --> 00:30:04,766
well, but you might fall off a cliff
doing it

689
00:30:04,766 --> 00:30:06,400
because you’re not paying attention
to what’s

690
00:30:06,500 --> 00:30:08,766
around you. What humans have a
capacity to do, not

691
00:30:09,433 --> 00:30:11,000
that they always do it,

692
00:30:11,000 --> 00:30:12,900
is to have awareness of other stuff.
Some

693
00:30:12,966 --> 00:30:14,033
people do it

694
00:30:14,033 --> 00:30:15,600
way better than others. Survival

695
00:30:15,600 --> 00:30:18,400
studies show, I think based on
airplane crashes,

696
00:30:18,766 --> 00:30:19,700
that about 10% of humans

697
00:30:19,700 --> 00:30:21,433
will probably survive when something
unusual

698
00:30:21,433 --> 00:30:23,400
happens. I would probably class

699
00:30:23,433 --> 00:30:24,266
you in that.

700
00:30:24,266 --> 00:30:26,566
You would be that person, because
you’re thinking outside

701
00:30:26,766 --> 00:30:28,500
the box. You’re thinking, “What

702
00:30:28,666 --> 00:30:30,666
else is going on?” That’s curious.
Most people aren’t

703
00:30:30,666 --> 00:30:32,166
like that. They’re stuck to their
phone, or they’re single-focus.

704
00:30:32,166 --> 00:30:35,000
They’re not paralleling it. They
don’t have

705
00:30:35,466 --> 00:30:36,433
the awareness of

706
00:30:36,433 --> 00:30:38,866
the other stuff. If you don’t have
that awareness, you’re

707
00:30:38,866 --> 00:30:39,633
probably going to fail

708
00:30:39,633 --> 00:30:41,700
if something really goes wrong,
because you didn’t realise there was

709
00:30:41,800 --> 00:30:42,966
an exit on your

710
00:30:43,200 --> 00:30:45,300
left three steps back. In a plane,
you might be like this:

711
00:30:45,300 --> 00:30:47,266
do you know where the exit

712
00:30:47,266 --> 00:30:49,966
is? I pay attention to the exits. I

713
00:30:49,966 --> 00:30:51,166
absolutely do. Exactly. In front,

714
00:30:51,166 --> 00:30:52,900
behind. Not only that,

715
00:30:53,600 --> 00:30:56,233
you know the people around the exit.

716
00:30:56,233 --> 00:30:58,700
The exit on the left has a big guy
in the

717
00:30:58,700 --> 00:31:01,266
middle. I’m not going to go to that

718
00:31:01,400 --> 00:31:03,266
one. The exit on the right has

719
00:31:03,266 --> 00:31:05,100
a couple of kids. Help

720
00:31:05,366 --> 00:31:06,466
them out and then

721
00:31:06,466 --> 00:31:08,633
go out that one. It’s

722
00:31:08,633 --> 00:31:11,766
kind of like that. I guess the

723
00:31:11,866 --> 00:31:15,000
military calls it situational
awareness. I think some

724
00:31:15,000 --> 00:31:16,866
people innately have that.

725
00:31:16,866 --> 00:31:19,700
You also know the

726
00:31:19,966 --> 00:31:21,400
semi-trailer in the right

727
00:31:21,400 --> 00:31:24,066
lane coming at you from behind. If

728
00:31:24,066 --> 00:31:24,800
you

729
00:31:24,800 --> 00:31:27,566
don’t know that and you’re driving,

730
00:31:28,233 --> 00:31:30,366
you’re an idiot, because

731
00:31:30,366 --> 00:31:33,100
that’s what’s going to get you. But
most

732
00:31:33,366 --> 00:31:37,666
people are like this: they just
focus on the road, tunnel

733
00:31:37,666 --> 00:31:40,466
vision down the road. Terrible idea.
There’s a certain numbness

734
00:31:40,466 --> 00:31:41,833
that I think we

735
00:31:41,833 --> 00:31:44,166
can observe. I find when

736
00:31:44,466 --> 00:31:47,233
I talk to people about

737
00:31:47,233 --> 00:31:49,733
paralleling and parallel
entrepreneurship — my careers
overlapping, my

738
00:31:50,000 --> 00:31:52,466
companies overlapping, some of them
being obviously

739
00:31:52,466 --> 00:31:55,866
synergistic and some of them not
obviously synergistic,

740
00:31:55,866 --> 00:31:58,566
from short-sea shipping to sock
manufacturing — they’re

741
00:31:59,466 --> 00:32:00,566
all opportunities to learn

742
00:32:00,566 --> 00:32:02,000
for me. They were all

743
00:32:02,000 --> 00:32:04,966
things that interested me, and I
never thought I

744
00:32:05,100 --> 00:32:08,400
couldn’t do it. But I

745
00:32:09,033 --> 00:32:09,100
do

746
00:32:09,100 --> 00:32:11,500
hear, when I start talking to people
who don’t make

747
00:32:11,500 --> 00:32:13,466
the show, that they’re not the

748
00:32:13,466 --> 00:32:16,566
right fit. Why? Because they’re
great entrepreneurs, but they

749
00:32:16,566 --> 00:32:18,766
really just think they can only
focus

750
00:32:18,866 --> 00:32:21,200
on one thing

751
00:32:22,100 --> 00:32:24,333
and that’s what’s going to make

752
00:32:25,433 --> 00:32:26,266
them

753
00:32:27,433 --> 00:32:30,866
successful. I’m sure it does in most

754
00:32:31,033 --> 00:32:35,566
of those cases. No question, they’re
successful. But there is some

755
00:32:35,766 --> 00:32:36,566
form of self-limiting

756
00:32:36,800 --> 00:32:40,000
belief there. I want to pull on that

757
00:32:40,400 --> 00:32:44,066
thread in this world of parallel
entrepreneurs. From

758
00:32:45,200 --> 00:32:47,700
the outside, it would be, “Oh,
you’re really successful

759
00:32:48,033 --> 00:32:49,566
doing stuff.” From the

760
00:32:49,566 --> 00:32:52,533
inside, it would be, “Yeah, parallel

761
00:32:52,600 --> 00:32:55,100
entrepreneur. That makes complete
sense to me.” Lia won

762
00:32:55,100 --> 00:32:57,866
Entrepreneur of the Year for EY,
some major award

763
00:32:57,866 --> 00:32:59,766
for Ernst & Young, a few years

764
00:32:59,966 --> 00:33:02,100
ago. Then she got to go

765
00:33:02,100 --> 00:33:04,066
to the EY annual

766
00:33:04,066 --> 00:33:06,666
shindig over in Palm

767
00:33:07,266 --> 00:33:10,200
Springs or Palm Desert, which is
astonishing. The way

768
00:33:10,200 --> 00:33:11,500
it works

769
00:33:11,600 --> 00:33:13,433
is that the top couple of

770
00:33:13,433 --> 00:33:16,066
hundred people in the world

771
00:33:16,166 --> 00:33:17,900
— leaders in their

772
00:33:18,000 --> 00:33:20,966
fields, in innovation and startups —

773
00:33:21,100 --> 00:33:24,466
get to be

774
00:33:25,166 --> 00:33:27,533
those people. It’s not the Fortune
500. It’s the

775
00:33:27,866 --> 00:33:28,966
cream of the

776
00:33:28,966 --> 00:33:32,466
crop. It’s the top of the top. Every
single person there

777
00:33:32,800 --> 00:33:35,800
has this parallel entrepreneur
mindset. They use many

778
00:33:36,166 --> 00:33:38,200
different terms to describe

779
00:33:38,666 --> 00:33:43,400
it, but every conversation is going
to be

780
00:33:43,400 --> 00:33:46,933
like this conversation, for days.
It’s exhausting because it’s so
engaging

781
00:33:47,900 --> 00:33:50,900
and incredibly insightful. You leave
and you

782
00:33:50,900 --> 00:33:53,800
need a year to recover because you

783
00:33:53,800 --> 00:33:55,966
learned so much in

784
00:33:56,100 --> 00:33:58,000
such a short time and made

785
00:33:58,000 --> 00:34:01,066
so many connections. You can also
see how

786
00:34:01,066 --> 00:34:02,166
it’s so perpetuating, because

787
00:34:02,166 --> 00:34:05,466
every conversation ends with an
unexpected outcome: “Oh, you do
Olympic

788
00:34:05,466 --> 00:34:06,400
sport? Oh, you

789
00:34:06,400 --> 00:34:08,400
do this? We should do this, and

790
00:34:08,400 --> 00:34:10,333
I do that.” It’s exactly

791
00:34:10,466 --> 00:34:12,733
what you want and expect,

792
00:34:12,800 --> 00:34:15,266
but also unexpected at the same

793
00:34:15,766 --> 00:34:18,200
time. The expectation is that every

794
00:34:18,566 --> 00:34:21,000
conversation will be fascinating and
there will be an unexpected

795
00:34:21,000 --> 00:34:24,166
outcome. Everyone knows it, and

796
00:34:24,800 --> 00:34:30,400
everyone’s there for that. Ernst &
Young, which a lot of

797
00:34:31,066 --> 00:34:33,300
people don’t know, is one of the top
four accounting

798
00:34:33,366 --> 00:34:36,400
firms in the world. Their success is
not only that

799
00:34:36,833 --> 00:34:37,833
they’re an accounting firm,

800
00:34:37,833 --> 00:34:40,366
which they are staggeringly good at,
it’s that

801
00:34:41,033 --> 00:34:42,666
they are connectors. They

802
00:34:42,666 --> 00:34:45,133
don’t ask for anything, ever. They
are

803
00:34:45,266 --> 00:34:47,466
not promoting themselves at all.

804
00:34:47,766 --> 00:34:50,333
They don’t need to, by

805
00:34:50,400 --> 00:34:54,133
the way, because they’re that good.

806
00:34:54,733 --> 00:34:57,866
Being associated with EY at any
level is a big

807
00:34:57,866 --> 00:35:00,300
deal. It’s like having a PhD

808
00:35:00,400 --> 00:35:03,366
from Harvard, or whatever you want.
It’s

809
00:35:03,633 --> 00:35:05,133
like, “Oh, you’re

810
00:35:05,433 --> 00:35:09,566
an EY alum? Let’s have a chat.” My
friend Brandon shared

811
00:35:10,033 --> 00:35:13,966
a piece of advice recently: dress

812
00:35:14,566 --> 00:35:17,666
so that if someone

813
00:35:17,800 --> 00:35:19,300
dressed up as you

814
00:35:19,300 --> 00:35:20,833
for a costume party,

815
00:35:20,833 --> 00:35:23,766
everyone would know it was you. Now,

816
00:35:23,766 --> 00:35:24,900
that’s not entirely

817
00:35:25,433 --> 00:35:27,466
about clothing. That’s about
identity,

818
00:35:27,466 --> 00:35:29,933
about showing up fully.

819
00:35:30,000 --> 00:35:33,166
My wife, Jenny, and I are leaning in
on

820
00:35:33,366 --> 00:35:34,500
this concept,

821
00:35:34,533 --> 00:35:36,900
both in our personal lives and now
in

822
00:35:37,366 --> 00:35:39,533
a little startup we call Happy
Overall. We’re making

823
00:35:39,633 --> 00:35:42,800
overalls. Each one is made

824
00:35:44,600 --> 00:35:48,666
to order as a wearable canvas for
art: overalls that

825
00:35:48,666 --> 00:35:51,066
are comfortable, durable and
expressive. We’re

826
00:35:51,066 --> 00:35:52,900
sourcing soft 100% cotton. We’re

827
00:35:52,900 --> 00:35:55,666
partnering with designers and with

828
00:35:55,800 --> 00:35:58,900
local seamstresses who love the
artistry of a

829
00:35:59,000 --> 00:35:59,600
well-crafted piece of

830
00:35:59,600 --> 00:36:01,966
clothing. We’re launching in summer
of 2026, so

831
00:36:02,000 --> 00:36:06,533
check out happyoverall.com to see
pics and

832
00:36:06,666 --> 00:36:11,366
see if anything resonates with you.
Fully you, and

833
00:36:11,433 --> 00:36:13,800
it’ll happen every

834
00:36:13,800 --> 00:36:16,800
time you reach for them. If you want

835
00:36:16,800 --> 00:36:19,200
to be part of

836
00:36:19,600 --> 00:36:22,966
the first run, join our waitlist

837
00:36:23,000 --> 00:36:27,300
at happyoverall.com. I was watching
a show. When I

838
00:36:27,833 --> 00:36:29,266
can’t sleep, I watch

839
00:36:29,266 --> 00:36:31,666
something odd with Neil deGrasse
Tyson, or something

840
00:36:31,666 --> 00:36:33,566
on YouTube that is research

841
00:36:33,766 --> 00:36:35,200
and is going to

842
00:36:35,200 --> 00:36:37,400
expand my mind because I’m

843
00:36:37,700 --> 00:36:40,133
curious. I started watching
something the other night

844
00:36:40,200 --> 00:36:43,566
about sperm whales and the AI
decoding of their

845
00:36:43,866 --> 00:36:47,066
language: 9,000 recordings and how
they set

846
00:36:47,233 --> 00:36:49,900
up the audio, almost like

847
00:36:49,900 --> 00:36:52,033
a TV production. They showed

848
00:36:52,033 --> 00:36:55,233
how they went about laying out

849
00:36:55,233 --> 00:36:57,533
the sonar and the audio recording

850
00:36:57,633 --> 00:36:59,966
devices, and how they placed them

851
00:36:59,966 --> 00:37:02,500
on the pod —

852
00:37:02,500 --> 00:37:04,466
the female leader, the male

853
00:37:04,466 --> 00:37:08,500
leader and the kids — and how they
were

854
00:37:08,600 --> 00:37:10,700
able to triangulate in

855
00:37:10,700 --> 00:37:14,866
order to know which whale was

856
00:37:14,900 --> 00:37:17,600
talking to which whale. They made
the assumption that they could

857
00:37:17,600 --> 00:37:20,366
figure it out, and then they had

858
00:37:20,833 --> 00:37:23,000
this massive amount

859
00:37:23,633 --> 00:37:27,266
of data. The conclusion fascinated
me:

860
00:37:28,033 --> 00:37:29,366
they are speaking a fully developed
language with vowels.

861
00:37:29,366 --> 00:37:29,966
They’re addressing

862
00:37:29,966 --> 00:37:32,366
one another and communicating in the
same way

863
00:37:32,433 --> 00:37:33,433
that humans communicate,

864
00:37:33,433 --> 00:37:35,266
and they’ve developed this over
their

865
00:37:35,300 --> 00:37:36,233
own millions of millennia.

866
00:37:36,233 --> 00:37:39,200
We just think they’re clicks, but in
fact we’re wrong.

867
00:37:39,200 --> 00:37:42,100
It’s a complete language that we

868
00:37:42,900 --> 00:37:44,900
can decode and communicate with.
Now, have

869
00:37:45,200 --> 00:37:47,666
you seen a whale that would coach
you on

870
00:37:47,666 --> 00:37:51,000
where to stay, straighten up your
sailboat and

871
00:37:51,500 --> 00:37:55,066
fly right? Strangely, cetaceans
sometimes do

872
00:37:55,066 --> 00:37:57,033
assist humans on craft. In fact, I
think there was something

873
00:37:57,033 --> 00:38:01,300
in the news recently about a whale
or a

874
00:38:01,466 --> 00:38:03,066
dolphin or something that helped
someone. It’s

875
00:38:03,066 --> 00:38:05,666
not uncommon. I’ve seen it before,
and that actually

876
00:38:05,833 --> 00:38:07,700
doesn’t surprise me. That

877
00:38:08,066 --> 00:38:11,766
clicking thing — the Maasai language

878
00:38:11,900 --> 00:38:14,200
has clicks, so it’s not that

879
00:38:14,200 --> 00:38:18,466
different from whales. How did that
develop? Who knows? That’s probably

880
00:38:18,500 --> 00:38:20,866
not a connection. It’s a random
coincidence. That

881
00:38:21,300 --> 00:38:23,766
brings up AI. I imagine AI had a
hand in

882
00:38:24,766 --> 00:38:27,600
that because it would be able to

883
00:38:27,600 --> 00:38:28,866
process that data quickly.

884
00:38:29,033 --> 00:38:30,700
Yes, it’s about data processing. I’m
not really

885
00:38:30,966 --> 00:38:34,500
into AI that much. I’m not allowed
to

886
00:38:34,566 --> 00:38:36,100
use it for legal work

887
00:38:36,100 --> 00:38:39,733
for lots of reasons, but it’s

888
00:38:39,966 --> 00:38:41,900
fascinating. Lia paid a

889
00:38:42,566 --> 00:38:44,600
company to predict how

890
00:38:44,600 --> 00:38:46,100
many uses are in an

891
00:38:46,100 --> 00:38:49,033
eyelash container. These little
tubes don’t have much liquid,

892
00:38:49,033 --> 00:38:51,533
but you don’t need much. We were

893
00:38:51,833 --> 00:38:53,066
questioning it, and then

894
00:38:53,066 --> 00:38:55,533
Lia said, “Hey, let’s just have some
coffee

895
00:38:56,166 --> 00:38:56,666
and do

896
00:38:56,666 --> 00:38:58,733
the evaluation ourselves.” So we got
a bunch of

897
00:38:59,100 --> 00:39:01,366
the containers of eyelash and
eyebrow serums

898
00:39:01,666 --> 00:39:04,200
and started measuring uses. The
company had

899
00:39:04,200 --> 00:39:07,466
done it on paper towels. They got
the little

900
00:39:07,466 --> 00:39:11,166
wiper out, which is like a spoolie
brush you

901
00:39:12,000 --> 00:39:14,066
use for mascara, and they were
wiping

902
00:39:14,066 --> 00:39:16,200
it on paper. Lia said, “Well, that’s

903
00:39:16,233 --> 00:39:18,233
not accurate because it’s not an

904
00:39:18,233 --> 00:39:19,666
eyebrow.” So we did

905
00:39:19,666 --> 00:39:22,700
it on our eyebrows. We spent a
morning

906
00:39:22,700 --> 00:39:24,933
going through hundreds and hundreds
of uses

907
00:39:25,700 --> 00:39:27,933
of these things to create the data
to see

908
00:39:27,966 --> 00:39:28,900
if it was correct.

909
00:39:28,900 --> 00:39:31,533
We scratched the hell out of our
eyebrows

910
00:39:31,733 --> 00:39:34,866
because the little spoolie brushes
are kind of abrasive. Then our

911
00:39:34,966 --> 00:39:36,466
eyebrows went

912
00:39:36,633 --> 00:39:39,266
crazy, because when you scratch into
them and

913
00:39:39,466 --> 00:39:40,000
expose blood vessels,

914
00:39:40,000 --> 00:39:42,666
now the stuff is going right into
your system. That’s a

915
00:39:42,800 --> 00:39:45,133
really good way to get the stuff
active.

916
00:39:45,300 --> 00:39:48,800
We found that out later. That was
incidental. What

917
00:39:49,200 --> 00:39:52,033
ended up happening was we had a
notepad

918
00:39:52,033 --> 00:39:56,766
and we were writing by hand in
columns:

919
00:39:57,233 --> 00:40:00,166
time, amount, weight. We had

920
00:40:00,400 --> 00:40:03,300
a little microgram weighing scale,
so we’d weigh things and write it

921
00:40:03,666 --> 00:40:04,766
down. We did

922
00:40:04,766 --> 00:40:07,366
this for a whole morning, and by the
end,

923
00:40:07,366 --> 00:40:09,833
we had thousands of

924
00:40:09,833 --> 00:40:11,566
recordings. Then Lia took a picture
with her

925
00:40:11,566 --> 00:40:12,633
phone. She has one

926
00:40:12,633 --> 00:40:14,166
of the commercial-level AI
programmes, just

927
00:40:14,166 --> 00:40:16,300
for her. She took a picture and
said, “Now what do

928
00:40:16,500 --> 00:40:18,300
we do?” I said,

929
00:40:18,300 --> 00:40:20,533
“Well, you want to run a

930
00:40:21,233 --> 00:40:22,566
statistical analysis. Get the
standard

931
00:40:22,766 --> 00:40:25,900
deviation, the mean, the mode, the
average, the

932
00:40:26,500 --> 00:40:28,433
variation, and predict what it’s
going to do.” Basically, do all

933
00:40:28,433 --> 00:40:30,566
the stuff we do

934
00:40:30,566 --> 00:40:32,666
as engineers. I was there doing it

935
00:40:32,866 --> 00:40:34,933
by hand just to check it, with

936
00:40:35,166 --> 00:40:37,300
my calculator, old-school, pressing
buttons and writing things on a
piece

937
00:40:37,300 --> 00:40:38,466
of paper.

938
00:40:38,466 --> 00:40:42,266
AI did it in about 30 seconds. Then
Lia said, “Oh,

939
00:40:42,266 --> 00:40:46,066
I’m putting it into a format that’s
acceptable by the regulatory

940
00:40:46,066 --> 00:40:47,766
authorities in the United States and

941
00:40:47,766 --> 00:40:49,366
in Europe.” This thing spat it

942
00:40:49,433 --> 00:40:50,866
out so fast. I sat

943
00:40:50,866 --> 00:40:53,066
there for an hour checking it, and
it was on the

944
00:40:53,366 --> 00:40:54,266
money. I went,

945
00:40:55,033 --> 00:40:58,466
“Holy shit, this is good.” It was so

946
00:40:58,600 --> 00:41:00,366
much work.

947
00:41:00,366 --> 00:41:03,333
I didn’t even run all of the stats.

948
00:41:03,433 --> 00:41:06,600
I did a few basic things.

949
00:41:06,966 --> 00:41:08,933
I didn’t do

950
00:41:09,800 --> 00:41:11,800
the standard deviations, but

951
00:41:12,266 --> 00:41:15,366
I did some of the basic stuff just

952
00:41:15,366 --> 00:41:17,633
to check it. It was on the money.

953
00:41:17,633 --> 00:41:20,500
It was just amazing. That’s been

954
00:41:20,500 --> 00:41:23,266
my experience, although

955
00:41:23,800 --> 00:41:27,200
lately, unfortunately, some of my
AI-centric projects feel like
there’s just

956
00:41:27,200 --> 00:41:29,600
constant context rot. Keeping

957
00:41:29,600 --> 00:41:32,366
it framed in and remembering the
progress we’ve

958
00:41:32,400 --> 00:41:34,933
made to this point feels like it

959
00:41:35,000 --> 00:41:36,866
always wants to start over again.

960
00:41:36,866 --> 00:41:40,100
I’ve been focusing on accountability
and isolation,

961
00:41:40,100 --> 00:41:41,200
and on how

962
00:41:41,200 --> 00:41:44,000
to make sure I’m building upon a
previous

963
00:41:44,800 --> 00:41:46,033
factual success.

964
00:41:46,033 --> 00:41:49,033
Like that hour you spent trying to
validate the numbers —

965
00:41:49,033 --> 00:41:51,100
it was right on. If

966
00:41:51,433 --> 00:41:55,900
you kept doing that analysis, would
it get

967
00:41:56,666 --> 00:41:59,800
less accurate over time? It’s been

968
00:42:00,200 --> 00:42:02,400
frustrating and enlightening at the

969
00:42:02,833 --> 00:42:07,233
same time for me. That conversation
about

970
00:42:07,233 --> 00:42:08,700
AI — and I didn’t think

971
00:42:08,700 --> 00:42:12,066
we were going to go there, but lots

972
00:42:12,066 --> 00:42:13,066
of us

973
00:42:13,066 --> 00:42:17,000
do today — my observation is that I
think we’re afraid

974
00:42:17,000 --> 00:42:20,133
of the discovery. I think the pace
of

975
00:42:20,433 --> 00:42:22,800
discovery is going to completely
surprise us.

976
00:42:22,800 --> 00:42:25,700
If we want to learn, we’re going

977
00:42:25,766 --> 00:42:29,200
to learn a whole lot really quickly,

978
00:42:29,200 --> 00:42:32,366
really fast, in a

979
00:42:32,366 --> 00:42:34,866
society that sort of likes things

980
00:42:34,866 --> 00:42:36,666
not to be so

981
00:42:36,666 --> 00:42:39,700
fast: “Slow down, junior.” I’m not
so concerned about the

982
00:42:41,800 --> 00:42:45,866
job-loss kind of stuff as I am

983
00:42:45,866 --> 00:42:48,666
about how we absorb new facts and
new

984
00:42:48,666 --> 00:42:51,100
discoveries. Things like whales
communicating in full

985
00:42:51,266 --> 00:42:52,766
sentence structure and addressing
one

986
00:42:52,766 --> 00:42:56,166
another the way you and I

987
00:42:56,166 --> 00:42:58,766
are right now on this podcast

988
00:42:59,033 --> 00:43:02,166
— is that going to blow some
people’s perspective, or

989
00:43:02,400 --> 00:43:05,400
are they just going to ignore it and

990
00:43:05,400 --> 00:43:07,900
move on as if they’ve got blinders

991
00:43:08,200 --> 00:43:09,266
on? It feels like

992
00:43:09,266 --> 00:43:11,933
a huge opportunity for discovery and
curiosity to really

993
00:43:12,166 --> 00:43:14,666
take root with humanity. I’m not
afraid

994
00:43:14,800 --> 00:43:19,133
of it. I’m frustrated by some of the
learning curves

995
00:43:19,200 --> 00:43:21,633
I still have to overcome, but it’s

996
00:43:21,633 --> 00:43:23,000
exciting. It’s a

997
00:43:23,900 --> 00:43:25,000
very

998
00:43:25,000 --> 00:43:27,533
exciting time. The thing I find

999
00:43:27,800 --> 00:43:32,200
exciting about it is that it’s
unexpected. We don’t know.

1000
00:43:32,200 --> 00:43:34,900
We can’t predict it. It’s moving
quickly.

1001
00:43:35,000 --> 00:43:36,866
That’s fun. I love progress. I see

1002
00:43:36,866 --> 00:43:39,366
the spectrum of mindsets in things
like construction.

1003
00:43:39,366 --> 00:43:40,900
Behind our place in California,

1004
00:43:40,900 --> 00:43:43,500
they’re building housing for
academics. It’s about

1005
00:43:43,800 --> 00:43:45,900
100 homes on a big, nice piece of

1006
00:43:45,900 --> 00:43:48,133
property that the university owns.
Some of

1007
00:43:48,200 --> 00:43:50,633
the neighbours are like, “This is a
disgrace. We

1008
00:43:50,633 --> 00:43:53,166
can’t have this progress. This is
going to

1009
00:43:53,833 --> 00:43:56,300
wreck the neighbourhood.” There’s
that NIMBY thing. I

1010
00:43:56,366 --> 00:43:58,500
look at it and go, “This is

1011
00:43:58,566 --> 00:44:00,766
fantastic. This is really
interesting.

1012
00:44:00,766 --> 00:44:03,033
I love how they’ve figured out the
traffic on this. I

1013
00:44:03,033 --> 00:44:04,666
like the process.” I

1014
00:44:05,833 --> 00:44:08,733
like change. I don’t like the fact
that we’re overpopulated by

1015
00:44:08,900 --> 00:44:11,400
80% of the humans on the planet,

1016
00:44:11,400 --> 00:44:13,866
but that’s another discussion.
People keep saying we need more
money

1017
00:44:14,100 --> 00:44:15,066
and more

1018
00:44:15,066 --> 00:44:18,066
people to create more money. It’s a
death spiral. I

1019
00:44:18,100 --> 00:44:20,900
hear that a lot from economists: “We
need higher birth

1020
00:44:20,900 --> 00:44:22,400
rates so we can generate more people

1021
00:44:22,400 --> 00:44:24,366
to pay for more people, to get more
people.”

1022
00:44:24,500 --> 00:44:26,500
It’s a terrible idea. What they’re
actually

1023
00:44:26,500 --> 00:44:29,700
saying is there will never be enough
people

1024
00:44:29,800 --> 00:44:31,266
to pay for the

1025
00:44:31,300 --> 00:44:34,000
people who are here, so you just

1026
00:44:34,000 --> 00:44:35,733
can’t keep making more

1027
00:44:35,833 --> 00:44:37,266
people. It causes all the

1028
00:44:37,266 --> 00:44:41,000
problems we have. It’s fighting for
space.

1029
00:44:41,000 --> 00:44:43,000
It’s all about humans fighting for
stuff,

1030
00:44:43,000 --> 00:44:45,100
and that’s a terrible idea. Japan is

1031
00:44:45,100 --> 00:44:47,666
doing just fine, and their
population is

1032
00:44:47,700 --> 00:44:49,800
declining, so do that. Quality

1033
00:44:50,033 --> 00:44:53,400
of life might be a better focus,
right?

1034
00:44:54,033 --> 00:44:54,500
Quality

1035
00:44:54,500 --> 00:44:57,800
of life. We can’t support this. We
have exceeded the ability

1036
00:44:57,800 --> 00:45:00,100
of the planet to support humans.

1037
00:45:00,800 --> 00:45:04,000
We exceeded the ability of the
planet to support

1038
00:45:04,000 --> 00:45:07,000
humans decades ago. Why do we not
believe that?

1039
00:45:07,000 --> 00:45:09,633
Who is feeding us this line of shit?
It’s

1040
00:45:09,633 --> 00:45:11,466
money. It’s all about the

1041
00:45:11,500 --> 00:45:14,400
money. Look at the idea

1042
00:45:14,400 --> 00:45:15,166
that you need a

1043
00:45:15,166 --> 00:45:17,266
higher birth rate to have more

1044
00:45:17,466 --> 00:45:18,300
people to

1045
00:45:18,300 --> 00:45:20,766
create more money to support the
people.

1046
00:45:21,166 --> 00:45:24,833
No. That’s an absolutely disastrous
idea. That’s a false

1047
00:45:24,833 --> 00:45:28,966
premise and one that is completely
flawed. There’s

1048
00:45:29,400 --> 00:45:33,733
nothing valid or rational about that
at

1049
00:45:34,100 --> 00:45:38,866
all. We’ve talked a lot about
adventure today,

1050
00:45:39,200 --> 00:45:44,466
and recently this trip taken around
the moon was

1051
00:45:44,466 --> 00:45:47,666
an imagination-capturing moment in
time. It reminded me

1052
00:45:47,666 --> 00:45:51,000
that those astronauts are athletes.
They’ve been

1053
00:45:51,200 --> 00:45:53,766
training for 4

1054
00:45:54,200 --> 00:45:56,133
Gs and more for a long

1055
00:45:56,266 --> 00:45:57,966
time. What perspective do you have

1056
00:45:59,233 --> 00:46:01,633
on the athleticism of

1057
00:46:01,633 --> 00:46:04,033
our astronaut population? Everyone
should

1058
00:46:04,033 --> 00:46:06,200
train to be an astronaut, and then
we’d

1059
00:46:06,300 --> 00:46:07,700
be way better

1060
00:46:08,033 --> 00:46:11,600
off. Astronauts are mentally,
physically

1061
00:46:11,700 --> 00:46:12,666
and emotionally

1062
00:46:12,666 --> 00:46:15,166
capable and competent humans. That’s
what we need. We need those people.

1063
00:46:15,166 --> 00:46:17,266
We want less thoughtless, mindless

1064
00:46:17,800 --> 00:46:20,000
robots and more thoughtful

1065
00:46:20,300 --> 00:46:23,200
people. I’m told that if you look
down at the Earth

1066
00:46:23,600 --> 00:46:25,966
and see the blue marble,

1067
00:46:26,166 --> 00:46:27,566
it completely changes you,

1068
00:46:27,566 --> 00:46:29,000
which I believe. Being

1069
00:46:29,700 --> 00:46:31,266
on the ocean is

1070
00:46:31,666 --> 00:46:36,200
the same. When you cross an ocean
slowly on

1071
00:46:37,100 --> 00:46:40,366
a little boat, you get a completely
different

1072
00:46:40,366 --> 00:46:42,900
perspective of the planet, and then
you realise how

1073
00:46:42,900 --> 00:46:45,766
incredibly large, delicate and
complex it is.

1074
00:46:46,033 --> 00:46:49,133
Maybe this is the last thing I’ll
say. In

1075
00:46:49,233 --> 00:46:51,200
1974, a gentleman sailed from Sydney

1076
00:46:51,200 --> 00:46:56,200
to Tokyo on a little sailboat and

1077
00:46:56,566 --> 00:46:57,566
wrote a book

1078
00:46:58,833 --> 00:47:03,333
about it. The book was about sea
life,

1079
00:47:03,700 --> 00:47:05,500
the birds, the whales,

1080
00:47:06,366 --> 00:47:11,800
the fish and the abundance of the
oceans. Many decades

1081
00:47:12,466 --> 00:47:16,566
later, I’m going to say 2004, he

1082
00:47:16,633 --> 00:47:19,600
repeated the journey. The thing he
wrote

1083
00:47:19,866 --> 00:47:21,100
about the wildlife was

1084
00:47:21,100 --> 00:47:24,133
that there was none: no whales, no
schools of

1085
00:47:24,300 --> 00:47:26,900
fish, no birds, didn’t catch
anything. Nothing. It was a

1086
00:47:27,400 --> 00:47:32,033
desert. I’ve seen it in person. I
was sailing in

1087
00:47:32,033 --> 00:47:34,666
the late 70s and the 80s, and my
memory

1088
00:47:35,266 --> 00:47:38,100
was the same. It didn’t take

1089
00:47:38,100 --> 00:47:41,966
long. In 2013, 30 years after I’d
been on the

1090
00:47:41,966 --> 00:47:45,466
Great Barrier Reef, I went back and
went sailing again to

1091
00:47:45,766 --> 00:47:48,400
places I thought I knew. I had my

1092
00:47:48,400 --> 00:47:49,600
wife and a couple of

1093
00:47:49,600 --> 00:47:51,233
friends, and we went out and said,
“We’re

1094
00:47:51,233 --> 00:47:52,066
going

1095
00:47:53,200 --> 00:47:54,566
to go to

1096
00:47:54,566 --> 00:47:58,066
the outer reef off Cairns, and it’s
the most

1097
00:47:58,300 --> 00:48:01,266
amazing thing you’ll ever

1098
00:48:01,266 --> 00:48:04,466
see in your life. It’s
indescribable.” I’ve actually dived

1099
00:48:04,466 --> 00:48:08,700
off Port Douglas and done the Great
Barrier Reef, which

1100
00:48:08,766 --> 00:48:09,566
was

1101
00:48:09,666 --> 00:48:13,566
astonishing to me. It’s been the
benchmark. That was 35 years

1102
00:48:13,700 --> 00:48:14,466
ago. Back

1103
00:48:14,466 --> 00:48:16,800
then, it was astonishing. In 2013,
10 or 12 years

1104
00:48:16,900 --> 00:48:22,566
ago, I couldn’t recognise it. It was
a desert:

1105
00:48:22,866 --> 00:48:24,466
a white, bleached, dead

1106
00:48:24,466 --> 00:48:28,500
desert of death. Now 80% of the
largest organism

1107
00:48:28,633 --> 00:48:30,000
that’s ever grown on the

1108
00:48:30,166 --> 00:48:32,900
world is dead. That’s just the tip
of the

1109
00:48:33,200 --> 00:48:36,600
iceberg, because that’s one of the
foundational pieces

1110
00:48:36,766 --> 00:48:39,000
of the entire ecosystem of the
oceans,

1111
00:48:39,000 --> 00:48:40,033
and it’s basically dead now.

1112
00:48:40,033 --> 00:48:41,933
That was in 2013, and that was

1113
00:48:42,066 --> 00:48:44,066
when I really paid attention to what

1114
00:48:44,066 --> 00:48:45,666
the hell we were doing, because

1115
00:48:45,666 --> 00:48:47,666
I was seeing it. I had sort of

1116
00:48:47,700 --> 00:48:49,700
been seeing it over time: “These
reefs don’t look

1117
00:48:49,700 --> 00:48:52,000
so great. This reef

1118
00:48:52,000 --> 00:48:53,100
doesn’t look

1119
00:48:53,100 --> 00:48:55,300
so great.” That was from Malaysia,
the Philippines, Indonesia,

1120
00:48:55,300 --> 00:48:56,800
the Mediterranean — all over

1121
00:48:56,800 --> 00:48:58,433
the world. I’d been seeing little
bits

1122
00:48:58,433 --> 00:48:59,700
and pieces and wondering why

1123
00:48:59,700 --> 00:49:02,066
it didn’t look so great. I thought,
“This

1124
00:49:02,066 --> 00:49:03,966
reef isn’t so good,” or,

1125
00:49:04,200 --> 00:49:07,633
“That island isn’t so good.” Turns

1126
00:49:07,633 --> 00:49:08,866
out, it’s the entire

1127
00:49:08,866 --> 00:49:12,500
ocean. The entire ocean has been
completely decimated. What are we

1128
00:49:12,500 --> 00:49:15,966
going to do about this?

1129
00:49:16,066 --> 00:49:17,766
What should we be

1130
00:49:18,900 --> 00:49:21,333
teaching ourselves from this lesson
called a dying ocean? Well,

1131
00:49:22,366 --> 00:49:24,000
to get rid of

1132
00:49:24,633 --> 00:49:27,700
the humans would be a start. We’re
the problem.

1133
00:49:27,700 --> 00:49:29,166
What we’re doing is

1134
00:49:29,300 --> 00:49:30,600
the problem. Being here is

1135
00:49:31,066 --> 00:49:33,366
the problem. It’s one reason we
don’t have kids.

1136
00:49:33,666 --> 00:49:35,600
Not the primary reason, but one of
them. We

1137
00:49:35,800 --> 00:49:37,700
could have had a

1138
00:49:37,700 --> 00:49:40,766
kid, I suppose, but bringing a human
into a

1139
00:49:41,800 --> 00:49:44,000
place already overpopulated with
humans is

1140
00:49:44,000 --> 00:49:46,800
a bad idea. Not that biological
drive isn’t going

1141
00:49:47,466 --> 00:49:50,900
to drive more humans to have more
humans, but there are

1142
00:49:50,900 --> 00:49:53,066
ways to do it properly. We do

1143
00:49:53,066 --> 00:49:55,800
not need 8 billion people,

1144
00:49:56,566 --> 00:49:57,966
or soon 9 billion,

1145
00:49:58,900 --> 00:50:01,800
on the planet. One billion is
plenty. That’s

1146
00:50:01,800 --> 00:50:02,700
sustainable. Every

1147
00:50:02,700 --> 00:50:04,900
biologist will tell you the same
thing. Every real scientist

1148
00:50:05,700 --> 00:50:09,166
will tell you the same thing. I grew
up

1149
00:50:09,500 --> 00:50:10,800
with parents who were

1150
00:50:10,800 --> 00:50:12,800
biologists, so we were schooled in
this before

1151
00:50:12,800 --> 00:50:14,966
it was a thing. They saw the signs.
They

1152
00:50:15,200 --> 00:50:17,433
saw what was happening in the

1153
00:50:17,433 --> 00:50:18,866
70s and 80s. But

1154
00:50:18,866 --> 00:50:20,800
now we know. Science is

1155
00:50:20,833 --> 00:50:23,566
so slow in confirming because you
have to disprove your

1156
00:50:23,566 --> 00:50:25,366
theories. People don’t know this,
but

1157
00:50:25,366 --> 00:50:26,433
you have to

1158
00:50:26,433 --> 00:50:28,433
try to disprove your ideas. That’s
good

1159
00:50:28,433 --> 00:50:30,600
science. Good engineering is the
same thing.

1160
00:50:31,000 --> 00:50:33,266
I have to prove that I’m wrong. I’m
going to

1161
00:50:34,200 --> 00:50:35,433
do everything I can to

1162
00:50:35,433 --> 00:50:38,500
prove this is wrong. Most people are
trying to validate why

1163
00:50:38,600 --> 00:50:40,766
they think it’s right,

1164
00:50:40,766 --> 00:50:43,033
and that’s a terrible thing to do,
because

1165
00:50:43,033 --> 00:50:43,700
it’s confirmation

1166
00:50:43,700 --> 00:50:45,366
bias. You say, “I’ve created this
thing. It’s the

1167
00:50:45,366 --> 00:50:47,800
best thing in the world. It’s
amazing.”

1168
00:50:47,800 --> 00:50:48,800
That’s a terrible idea.

1169
00:50:48,800 --> 00:50:50,766
If I build an obstacle for obstacle

1170
00:50:51,233 --> 00:50:52,533
racing, which I do a

1171
00:50:53,233 --> 00:50:55,566
lot of, I’m trying to figure out how
it

1172
00:50:55,566 --> 00:50:58,333
can be wrong, how it can break, how
it

1173
00:50:58,400 --> 00:51:00,266
can create a problem, or how it can

1174
00:51:00,700 --> 00:51:02,900
be dangerous. Most people don’t

1175
00:51:03,366 --> 00:51:04,633
look at it that

1176
00:51:04,633 --> 00:51:08,533
way. You are really focused on
safety. I am, especially because

1177
00:51:08,866 --> 00:51:10,200
my day

1178
00:51:10,200 --> 00:51:12,966
job as a legal forensic expert

1179
00:51:13,133 --> 00:51:15,700
is about risk, identifying risks,
hazards and dangerous conditions.

1180
00:51:15,800 --> 00:51:18,000
I get this answer a lot: “This

1181
00:51:18,000 --> 00:51:19,400
obstacle is fine because we’ve

1182
00:51:19,400 --> 00:51:21,300
never seen something happen on it.”
It’s

1183
00:51:21,300 --> 00:51:23,666
like, how many times have people
used it?

1184
00:51:23,666 --> 00:51:26,200
How many users do you have? They’ll
say, “We’ve

1185
00:51:26,200 --> 00:51:28,600
been using this for three years,

1186
00:51:29,866 --> 00:51:33,300
and we’ve had hundreds or thousands
of

1187
00:51:33,300 --> 00:51:35,300
people on it.” I’m thinking six,
seven,

1188
00:51:35,666 --> 00:51:37,766
eight Sigma would be better. Six
Sigma is one

1189
00:51:38,400 --> 00:51:39,500
in a million, and one

1190
00:51:39,500 --> 00:51:41,000
in a million is

1191
00:51:41,366 --> 00:51:42,666
still a bad idea when you

1192
00:51:42,666 --> 00:51:43,800
get to a million, because something

1193
00:51:43,800 --> 00:51:45,166
is going to happen. What if

1194
00:51:45,200 --> 00:51:47,600
you get to 10 million? What

1195
00:51:47,600 --> 00:51:48,400
if you

1196
00:51:48,500 --> 00:51:51,800
get to 100 million? In obstacle
racing, we’re

1197
00:51:51,966 --> 00:51:54,700
way over 100 million obstacle
completions. You

1198
00:51:55,100 --> 00:51:58,800
have to start thinking in eight
Sigma numbers. Do you ever

1199
00:51:58,800 --> 00:52:00,666
want a death? No. If

1200
00:52:00,866 --> 00:52:02,800
you have 100 million people

1201
00:52:02,800 --> 00:52:07,066
doing something, and one person
could die, do you want that

1202
00:52:07,066 --> 00:52:08,966
to happen on your watch? It’s

1203
00:52:09,066 --> 00:52:11,533
going to happen. That’s what I’m

1204
00:52:12,166 --> 00:52:13,866
doing. Most people say, “I’ve

1205
00:52:14,033 --> 00:52:17,900
been doing this for 10 years and
I’ve never

1206
00:52:17,900 --> 00:52:20,833
seen it, so it must be

1207
00:52:20,833 --> 00:52:21,966
okay.” No, it’s

1208
00:52:21,966 --> 00:52:26,000
absolutely not okay. You’re looking
at it wrong.

1209
00:52:26,066 --> 00:52:28,700
That’s the same

1210
00:52:29,433 --> 00:52:32,633
logic. I had an opportunity to sit
with an

1211
00:52:32,633 --> 00:52:34,566
FAA administrator once, and they
talked about the

1212
00:52:34,566 --> 00:52:36,266
level of perfection required

1213
00:52:37,366 --> 00:52:42,800
for flight to be safe. It wasn’t six

1214
00:52:42,866 --> 00:52:45,166
Sigma. It wasn’t eight

1215
00:52:45,166 --> 00:52:47,466
Sigma. It was a big number. People
don’t really

1216
00:52:47,466 --> 00:52:50,100
appreciate all the thought that goes

1217
00:52:50,100 --> 00:52:52,866
into safety at scale in massive
systems. I

1218
00:52:53,233 --> 00:52:54,866
never really thought about

1219
00:52:55,000 --> 00:52:57,933
how many hundreds of millions of
people are participating

1220
00:52:59,266 --> 00:53:01,000
in obstacle sports until

1221
00:53:01,266 --> 00:53:03,366
this conversation. Put a number on

1222
00:53:03,433 --> 00:53:05,200
it. The way I

1223
00:53:06,033 --> 00:53:08,866
look at the numbers

1224
00:53:09,033 --> 00:53:12,000
for safety is obstacle completions.
Use

1225
00:53:12,200 --> 00:53:15,666
Spartan Race as an example.

1226
00:53:17,400 --> 00:53:18,500
Let’s say they have

1227
00:53:18,500 --> 00:53:20,600
400,000 finishes a year — people

1228
00:53:20,600 --> 00:53:22,300
finishing an event — and on average
they’re

1229
00:53:22,300 --> 00:53:24,166
going through 30 obstacles. Do

1230
00:53:24,400 --> 00:53:26,100
the math. That’s 12 million obstacle

1231
00:53:26,566 --> 00:53:29,800
completions a year, and they’ve been
doing it for

1232
00:53:30,033 --> 00:53:31,733
over 10 years. That’s

1233
00:53:31,833 --> 00:53:35,500
120 million obstacle completions.
When you get to

1234
00:53:35,766 --> 00:53:37,266
numbers like that,

1235
00:53:37,800 --> 00:53:40,800
the data you have is significant.
That’s

1236
00:53:40,900 --> 00:53:42,900
good data. The standard deviations
are low. The

1237
00:53:42,900 --> 00:53:45,566
averages are good. You start to
understand what can happen. We

1238
00:53:45,566 --> 00:53:47,900
work very closely with Spartan. Joe
is

1239
00:53:48,433 --> 00:53:50,400
a friend of mine. He’s

1240
00:53:50,400 --> 00:53:52,666
the owner, and Giles is the CEO.
He’s

1241
00:53:53,300 --> 00:53:55,366
on my board, so we work

1242
00:53:55,600 --> 00:53:57,933
constantly together and have these
exact discussions. Giles and I

1243
00:53:58,066 --> 00:54:00,166
will be in meetings

1244
00:54:00,166 --> 00:54:02,466
where we hear things like, “But
we’ve

1245
00:54:02,500 --> 00:54:04,100
never seen anything happen.” We’ll
be in a group

1246
00:54:04,100 --> 00:54:06,700
of people who maybe have had

1247
00:54:06,700 --> 00:54:08,200
thousands, maybe even tens of

1248
00:54:08,200 --> 00:54:11,766
thousands of obstacle completions,
and Giles and I look at each

1249
00:54:11,766 --> 00:54:14,733
other and go, “Not 120 million.”
It’s a

1250
00:54:14,866 --> 00:54:17,366
different number. We’re talking
about different

1251
00:54:18,200 --> 00:54:19,633
things here. My job —

1252
00:54:19,633 --> 00:54:21,566
my now job, my future

1253
00:54:21,800 --> 00:54:24,400
ex-president job — is partly that.
It’s to help

1254
00:54:24,400 --> 00:54:26,933
guide some of the things that matter
for people.

1255
00:54:27,033 --> 00:54:29,466
It’s about the humans.

1256
00:54:29,466 --> 00:54:31,433
What’s going to hurt someone? We

1257
00:54:31,433 --> 00:54:33,566
need to address that. What’s going
to excite

1258
00:54:34,433 --> 00:54:36,600
someone? We need to do that

1259
00:54:36,900 --> 00:54:40,266
too. What’s going to motivate
someone? The fundamental

1260
00:54:40,633 --> 00:54:42,000
premise of this whole

1261
00:54:42,033 --> 00:54:44,233
thing, which is a good thing for
everyone, is

1262
00:54:44,233 --> 00:54:47,400
sort of the Olympic purpose.

1263
00:54:48,266 --> 00:54:50,866
The Olympics is a movement. Most
people don’t

1264
00:54:51,400 --> 00:54:56,200
know that. It’s the Olympic
movement. It’s not a

1265
00:54:56,466 --> 00:54:59,566
company, not an event, not

1266
00:54:59,833 --> 00:55:01,300
a games. It’s

1267
00:55:02,433 --> 00:55:05,000
a movement. The purpose of the
movement, paraphrasing it, is

1268
00:55:05,266 --> 00:55:07,833
to make better humans through sport.
If you

1269
00:55:07,833 --> 00:55:08,633
do that, you

1270
00:55:08,633 --> 00:55:10,200
actually make a better planet,
because a

1271
00:55:10,200 --> 00:55:12,366
better human is going to be

1272
00:55:12,366 --> 00:55:13,666
doing things. A better

1273
00:55:13,666 --> 00:55:16,166
human is going to be looking after

1274
00:55:16,166 --> 00:55:17,066
everything, including the planet.

1275
00:55:17,066 --> 00:55:20,600
In my world, making better humans
through sport has a

1276
00:55:20,600 --> 00:55:21,433
wider implication. The good

1277
00:55:21,433 --> 00:55:23,500
thing about the Olympic movement is
that it’s

1278
00:55:23,500 --> 00:55:24,466
big. Five billion people

1279
00:55:24,466 --> 00:55:26,433
will be watching the Games, maybe
six

1280
00:55:26,433 --> 00:55:28,800
billion will be watching LA. That’s
most of the human

1281
00:55:28,800 --> 00:55:30,600
population. You can influence a lot

1282
00:55:30,600 --> 00:55:32,066
of people by doing

1283
00:55:32,066 --> 00:55:33,533
good things. People get

1284
00:55:33,566 --> 00:55:36,300
motivated during a Games. You
remember from Torino. It’s an
incredible

1285
00:55:36,300 --> 00:55:38,866
experience. It’s like, “This is
amazing. We should do this every

1286
00:55:38,866 --> 00:55:41,000
year.” Paris was incredible. LA is

1287
00:55:41,000 --> 00:55:42,600
going to be as good

1288
00:55:42,666 --> 00:55:45,133
in a different way, and maybe better
in other ways. We

1289
00:55:45,366 --> 00:55:47,033
have this platform to do

1290
00:55:47,033 --> 00:55:49,366
amazing things and make better
people. If

1291
00:55:49,366 --> 00:55:51,800
we make better people, we make a
better planet. That’s

1292
00:55:52,100 --> 00:55:54,966
why sport matters, and that’s why I
find sport

1293
00:55:54,966 --> 00:55:58,100
incredibly useful for creating

1294
00:55:59,166 --> 00:56:01,200
a legacy of good. That’s a

1295
00:56:01,200 --> 00:56:03,466
bigger question: what do you do at
the end? We

1296
00:56:03,666 --> 00:56:05,500
know what the destination is, but
what

1297
00:56:05,500 --> 00:56:07,133
happens after that? We’re

1298
00:56:07,466 --> 00:56:09,633
gone. What happens now? If

1299
00:56:09,633 --> 00:56:11,833
we can leave a legacy for good, we
did something.

1300
00:56:11,833 --> 00:56:13,666
We changed something. Do something.

1301
00:56:14,000 --> 00:56:16,000
Don’t do nothing. We

1302
00:56:16,700 --> 00:56:17,533
have

1303
00:56:17,766 --> 00:56:21,100
to do something. I think the
question is also how

1304
00:56:21,100 --> 00:56:25,566
we experience being. Just doing
something isn’t always

1305
00:56:25,566 --> 00:56:29,333
enough. Sometimes we have to be
better, which

1306
00:56:29,500 --> 00:56:34,933
could mean doing less, changing
less, consuming less, thinking

1307
00:56:35,033 --> 00:56:38,200
about how to produce better

1308
00:56:38,433 --> 00:56:40,200
humans in educational systems

1309
00:56:40,200 --> 00:56:44,266
and physically improving our world.
I

1310
00:56:44,366 --> 00:56:49,666
like that legacy. Let’s do that.
Let’s do

1311
00:56:49,666 --> 00:56:52,700
more of that. Let’s do it, and let’s
remember the humans.

1312
00:56:53,000 --> 00:56:55,500
Eighty percent of humans have not
enough of

1313
00:56:56,300 --> 00:57:01,700
anything: not enough food, not
enough stuff, not enough

1314
00:57:02,600 --> 00:57:04,200
shelter, not enough water, not

1315
00:57:04,200 --> 00:57:07,066
enough anything. Eighty percent of
our population —

1316
00:57:07,400 --> 00:57:09,133
when I say “us,”

1317
00:57:09,333 --> 00:57:11,800
I mean us as a species — most of our

1318
00:57:12,200 --> 00:57:15,066
species are destitute and have
terrible conditions. We are

1319
00:57:15,066 --> 00:57:16,966
the ones who have the

1320
00:57:17,566 --> 00:57:21,800
opportunity to help make that
difference. They do not. They cannot

1321
00:57:22,066 --> 00:57:25,566
get enough water. They’re walking
eight miles a day

1322
00:57:25,700 --> 00:57:26,600
to get water,

1323
00:57:26,600 --> 00:57:29,000
and not enough of it. We don’t have

1324
00:57:29,000 --> 00:57:30,366
to do that. I

1325
00:57:30,633 --> 00:57:32,866
can walk one foot, turn my tap on
and

1326
00:57:33,000 --> 00:57:36,466
get drinking water that I can shower
in, which is a

1327
00:57:36,466 --> 00:57:38,266
stupid thing to do, by the way. We
shower

1328
00:57:38,266 --> 00:57:39,600
in drinking water. How crazy is
that?

1329
00:57:39,800 --> 00:57:43,500
Wow. I guess I haven’t given it any
thought, which

1330
00:57:44,033 --> 00:57:47,866
is part of the purpose of a
conversation like

1331
00:57:48,700 --> 00:57:49,800
this: to cause us

1332
00:57:49,800 --> 00:57:52,666
to think. I can’t tell you how happy
I am

1333
00:57:52,666 --> 00:57:55,400
to get on a conversation

1334
00:57:55,600 --> 00:57:58,033
with you. This has been a great
conversation about

1335
00:57:58,033 --> 00:57:59,200
life, performance, dedication,

1336
00:57:59,200 --> 00:58:01,566
curiosity, the Olympics, the
movement that makes

1337
00:58:01,566 --> 00:58:03,700
better humans and

1338
00:58:04,233 --> 00:58:05,200
your

1339
00:58:05,800 --> 00:58:10,733
part in it. I’m grateful

1340
00:58:10,866 --> 00:58:14,566
that there are people like you
communicating, collaborating and

1341
00:58:14,633 --> 00:58:17,400
building a better world. Thank you.
All of us.

1342
00:58:17,400 --> 00:58:19,233
Thank you,

1343
00:58:19,233 --> 00:58:23,466
Mark. Hey, thanks for listening to
The Parallel

1344
00:58:23,600 --> 00:58:25,133
Entrepreneur, and thank you to

1345
00:58:25,266 --> 00:58:28,000
our sponsors, partners and the
amazing team

1346
00:58:28,100 --> 00:58:30,133
behind the scenes who help

1347
00:58:30,166 --> 00:58:33,200
make these conversations possible.
If today’s episode

1348
00:58:33,200 --> 00:58:35,700
sparks something for you, be

1349
00:58:36,266 --> 00:58:38,766
sure to follow, subscribe and please

1350
00:58:38,766 --> 00:58:41,966
share it. Learn about our growing
community at

1351
00:58:42,633 --> 00:58:45,200
parallelentrepreneur.com, including
details on our mastermind

1352
00:58:45,200 --> 00:58:48,100
and companion programmes

1353
00:58:48,100 --> 00:58:50,500
designed to help you align,

1354
00:58:50,500 --> 00:58:51,966
grow and thrive across

1355
00:58:52,066 --> 00:58:56,333
multiple ventures. And of course,
gratitude to every

1356
00:58:56,400 --> 00:58:59,366
visionary guest who trusts us to

1357
00:58:59,366 --> 00:59:01,300
share their story. Until

1358
00:59:01,900 --> 00:59:04,400
next time, keep building in
parallel.