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In Episode 2 of Between The Frames, Chris Redmond sits down with Samuel Sweet, Head of Strategic Pursuits for EMEA at Synamedia, for a strategic conversation on where the OTT and broadcast market is really heading in 2026.
With decades of experience across the global media and streaming landscape, Samuel brings a unique perspective on what is no longer just a competitive market — but a market in transition.
In this episode, they explore the growing demand for managed services, the reality of vendor and platform consolidation, and why operators are now being forced to rethink how they run their TV businesses.
They also dive into the role of Synamedia Go in enabling end-to-end platform ownership, the shift from technology conversations to KPI-driven discussions at C-suite level, and why trust, reliability, and execution are becoming the true differentiators.
The conversation covers:
→ Why managed services are becoming the dominant model
→ How operators are simplifying complex, multi-vendor environments
→ The importance of KPIs, engagement, and monetisation in platform decisions
→ The evolution of advertising and personalisation in streaming
→ The role of Gen Z and changing viewing behaviours in shaping next-gen TV
→ Why markets like MENA are becoming central to the future of the industry
There’s also a look ahead to what’s coming next — including innovation around interactivity, multi-screen experiences, and what Synamedia is preparing to showcase at NAB.
Insightful, experienced, and grounded in reality — this is a conversation for anyone serious about where the industry is going next.
Between The Frames is proudly sponsored by Synamedia Go and hosted on the OTTRED App.
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