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EEE! Simone from Salt and Ripple joins me on the podcast in this ep for a really honest conversation about what it actually looks like to build a brand from the ground up in such a saturated industry - & how staying deeply connected to your creativity, community and vision is what makes people truly connect to a brand.
We talk about Simone’s journey from studying fashion and textiles, to navigating an eating disorder, to eventually creating Salt & Ripple & then Salt Active - a brand now known for its instantly recognisable (& gorgeous) prints, beautiful quality and strong community feel.
This episode goes way deeper than just activewear. We chat about the behind-the-scenes pressure of running a business, the stress no one sees online, building something that actually feels aligned to you, and why human connection matters more than “perfect marketing.”
We also dive into:
- The story behind Salt and Ripple & how the brand evolved over time
- Designing custom prints & what makes them stand out in a sea of activewear brands
- Building a loyal community & what really propelled her momentum
- The emotional side of entrepreneurship and managing stress behind the scenes
- Growing from a small business into warehouses, staff and future retail dreams
- Upcoming launches, secret samples and the creative process behind new collections
- How unexpected exposure (like being on Survivor!! 👀) impacted the brand
- Advice for anyone wanting to start a brand or business
Simone's IG
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Connect with me:
IG: @iamsophiekate
Enquire about health coaching here
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