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On this episode of Mission CTRL Ramon and the PD flight crew sat down with Sebastian Cardona, the Founder and CEO Papichulo Style. Sebastian shares his secret to how he used $10 a day for 10 days on Facebook Ads to grow his audience from 600 to 14,000 followers in a day. Papichulo Style is Sebastian’s deluxe hair care brand for men with unique packaging that honors the legacy of the “lucha libre” masked Mexican wrestlers. Before launching into Papichulo Style’s origin story, our Flight Crew covers Marvel’s Secret Invasion and Burger King’s latest brand refresh.
Sebastian started using hair gel to manage his naturally curly hair when he was just 8 years old. In 2008 he migrated to the United States from Columbia to study Graphic Design. He identified a pain point during his childhood that would nag at him during his formative years and throughout his college career. While rushing to class one morning, Sebastian jumped out of the shower, got dressed and forgot to put product in his hair. One of Sebastian’s friends, a Russian girl, said you left your “papichulo style” at home. What’s fascinating is, he didn’t have a product line at the time, but he followed his gut and secured Papichulo and Mamichula domains. Hear Sebastian’s inspiring story!
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Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.
Mission CTRL is Peralta Design’s podcast on all things business, tech, and marketing. Join our host Ramon Peralta and the PD Flight Crew, Jorge Pezo-Candelario and Kevin Atterberry, as they share ideas with past clients and industry partners. Since 2009, Peralta Design has launched hundreds of brands using award-winning strategies for clients of all sizes; from start-up entrepreneurs all the way up to Fortune 500s.
Subscribe for weekly branding and entrepreneurial content here! To learn more about Peralta Design's work visit peraltadesign.com.
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