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Retention conversations tend to spike at re-enrollment time, but by then, a lot of the damage is already done. Families aren't usually making their decision to leave in one moment. They're collecting small data points all year long, quietly asking themselves whether the school still feels like the …
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We put a lot into our websites. The pages look good, the content is thorough, and we assume families will move through it the way we mapped it out. Then we actually look at the data and realize a lot of them are not navigating it at all. They are researching on their own time, often late at night w…
By the time a family lands on your website, they've already done their homework. They've Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they're not really browsing anymore. They're evaluating. And the pages they land on first are either goin…
Enrollment looks different than it did even two years ago, and the pressure to figure out what's actually moving families from inquiry to enrolled is real. The COVID bump has leveled off, parent expectations have shifted, and the mental load of carrying your school's enrollment goals while wearing …
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