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Integrating Storytelling, Marketing, and Philanthropy with Victor Martin – University of Puget Sound
How do you build a communications strategy that inspires generosity and strengthens donor relationships?
In this episode of Mastering Fundraising, host Chris Looney sits down with Victor Martin, Vice President for University Relations at the University of Puget Sound, to explore how his team has successfully integrated a centralized marketing and communications function within the advancement office.
Together, they discuss how storytelling, brand, and philanthropy intersect — and how aligning these disciplines can elevate fundraising results, enhance donor stewardship, and deepen community engagement.
You’ll learn:
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How an integrated MarCom-Advancement model transforms institutional storytelling
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Ways to infuse philanthropy and donor impact into communications across all channels
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Strategies for improving collaboration between fundraisers and communicators
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The leadership mindset needed to unite teams around shared purpose
Whether you’re a chief advancement officer, communications director, or frontline fundraiser, this episode offers a practical and inspiring look at how authentic storytelling drives meaningful philanthropy.
🎧 Listen now on YouTube, Apple Podcasts, Spotify, or Podbean — and subscribe for future conversations that help you master the art and science of fundraising.
