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EP 09
With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right platform and understanding how these systems fit within your overall business technology systems.
Today we discuss the concept of pace layering which provides a framework for businesses to organize and align martech systems with your business strategies. Understanding the concept of Pace Layering will help your company make timely and strategic business decisions with selecting martech systems. We’ll discuss key components of Pace Layering, how to apply it to your business and examples of how other businesses have utilized this concept.
Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP9
With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right platform and understanding how these systems fit within your overall business technology systems.
Today we discuss the concept of pace layering which provides a framework for businesses to organize and align martech systems with your business strategies. Understanding the concept of Pace Layering will help your company make timely and strategic business decisions with selecting martech systems. We’ll discuss key components of Pace Layering, how to apply it to your business and examples of how other businesses have utilized this concept.
Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP9
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 AMA West Michigan에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
