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What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights.
Loyalty programs are the most common tools used by business owners to keep there customers coming back for more. In this segment, Dave discusses some insights on how to think about loyalty programs in the context of customer analytics.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
institutemanagerialanalytics@gmail.com
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 David Dirks에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
