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This weeks WE RISE episode is featuring Myrtle Donnipad, the Youth & Entrepreneurship Advisor at WindsorEssex Small Business Centre, and Surria Fadel, Partner & Product Developer at Cedar Valley Selections. We talk about the services available for local businesses in the WindsorEssex area, the creation of Cedar Valley Selections & starting at farmers markets to now being sold in nation-wide retailers, what has been the key to success for this business, obstacles small businesses are currency facing with COVID-19 and how to pivot, success stories from local organizations, advice for someone who wants to start a business, the main goal of the Small Business Centre, the best piece of advice given while running a business & much more!
Myrtle is an experienced business consultant currently serving as the Youth and Entrepreneurship Advisor at WindsorEssex Small Business Centre, a department of the WindsorEssex Economic Development Corporation. A strong community advocate for Windsor-Essex, she is passionate about helping young business owners and entrepreneurs successfully launch and grow their ventures. Previously, as a new immigrant herself, Myrtle worked as an employment counselor to newcomers at the New Canadians’ Centre of Excellence Inc. Myrtle moved to Windsor in 2007 where she obtained a bachelor’s degree in Psychology from the University of Windsor.
Surria Fadel is a Partner and Product Developer at Cedar Valley Selections which was founded by her son, Ameen Fadel, at the age of 16 in Lakeshore, Ontario. Cedar Valley Selections began with the creation of Canada’s FIRST bottled Fattoush Salad Dressing. With a small grant from Ameen’s school board and Surria’s signature recipe, they had all they needed to begin their venture. Following over a year of product development, testing, and sampling with Ameen's high school teachers, Cedar Valley Selections’ Signature Fattoush Dressing was ready. After just selling to family and friends, Ameen approached his first local deli in Belle River, ON, and had finally brought Canada it's very first bottled Fattoush Dressing.
