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Our guest this week on Lost In Found is David Born of Born Licensing. He specializes in licensing a very particular type of Found Content: Fictional characters. Recently, he helped Havas London make the ASDA supermarket Christmas spot featuring Buddy The Elf.
David gives some practical tips about how to put a fictional character in your ad campaign. And why they’re better than celebrities (for one, fictional characters never drink and drive). We also talk about the GEICO angry birds ad, The Uber Famous Rides campaign from last Halloween and a whole lot more, including a heart-warming story about how David got his childhood friend, who also happened to be a talking bunny, a paying gig.
Did you know that consumers trusted Found Content more than stock or original production? It’s true. And the Found Content solution of choice for the world’s most creative agencies and brands is Catch+Release. From user-generated films to five-star customer reviews, if you can find it on the internet, you can license it with Catch+Release. And now you can get a free possibility briefing with our award-winning curation team. Click here to talk to someone as soon as today. And tell them Lost In Found sent you.
Thanks to David for coming on. You can contact him at david.born@bornlicensing.com
Here’s some more links from this episode to get lost in.
Asda x Elf
Case Study: https://bornlicensing.com/portfolio/buddy-the-elf-asda-christmas
Video:
Geico x Angry Birds
Case study: https://bornlicensing.com/portfolio/geico-and-angry-birds
Video:
Uber x SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Scooby-Doo
Case Study: https://bornlicensing.com/portfolio/spongebob-ninja-turtles-scooby-doo-in-uber-campaign
Video:
Google x Care Bears
Case Study: https://bornlicensing.com/portfolio/care-bears-in-google-advert
Video:
Direct Line x Teenage Mutant Ninja Turtles
Case Study: https://bornlicensing.com/portfolio/donatello-and-direct-line
Video:
Moneysupermarket x Masters of the Universe
Case Study: https://bornlicensing.com/portfolio/masters-of-the-universe-and-dirty-dancing-and-moneysupermarket
Video:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit catchandrelease.substack.com
