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Dairy Foods Magazine Multimedia Specialist Brett Parker sits down with Lindsay Lee, Senior Director of Family & Kids Yogurt at Danone North America, as they discuss Danimals new "Snack Hero" campaign, in which parents nationwide can have Danimals delivered to them within 30 minutes by ordering through InstaCart.
In this interview, Lee explains how the company synched up with American Track & Field Star Allyson Felix for the campaign, the consumer trends that influenced this initiative, and the most important facts about dairy snacks parents should be most aware of.
In this interview, Lee explains how the company synched up with American Track & Field Star Allyson Felix for the campaign, the consumer trends that influenced this initiative, and the most important facts about dairy snacks parents should be most aware of.
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