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04. ChatGPT Meets the Internet, B2B Sales & Marketing Disorder, and the Future of Process Documentation

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04. ChatGPT Meets the Internet, B2B Sales & Marketing Disorder, and the Future of Process Documentation

In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, VP of Consulting at RP. First, we cover major announcements in AI, including ChatGPT’s access to the internet, testing out its ‘See, Hear, Speak’ functionality, and how OpenAI will limit ChatGPT from bypassing paywalls. We’ll also discuss a new LinkedIn analysis that finds only 16% of B2B sales and marketing teams are properly aligned and answer a question from the MO PROs community about creating a culture of process documentation. We’ll also discuss new AI legislation and whether B2C tools can replace the B2B marketing automation platforms. Enjoy!

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Links:

OpenAI Gives ChatGPT Access to the Entire Internet

Quantifying the Misalignment of B2B Marketing and Sales

Ottawa Unveils New AI Code of Conduct for Canadian Companies

EU AI Act: First Regulation on AI

Biden Teases Forthcoming Executive Order on AI

Replacing Marketo/Hubspot/Pardot with Iterable and Blaze

Featured Music: Temples - Cicada

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