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What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means to do good work.
They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.
There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter
If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.
There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter
If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Tinpot Productions에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
