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Last month alone, over 10,000 titles, completely AI-made dramas were published. This is Sophia Xing. Her company, Plot Party, produces AI micro dramas, plus sells the tools for anyone to make them.
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In this episode, we get into the economics of vertical dramas and how much of what you're watching is already AI. People are actually paying more than they would for a Netflix or a Hulu, traditional streaming.
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We could just film something of us sitting here, and we can transfer us to a spaceship. Do you think an audience would connect with a fully AI-generated character?
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I think AI-generated actors probably not, but AI-generated roles will. From VP LAN, at AI on the lot. This is Inside the AI Studio.
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Sophia, nice to meet you. Great to meet you. So tell me about Plot Party. Plot Party is an AI micro drama company where we have a tech platform, and we allow anyone who wants to make micro dramas to easily do so with AI.
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We also have our own studio, so we make our first-party content, and we also help others making micro dramas with their hybrid AI production. And so what does this landscape look like?
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And if people are making the AI micro dramas, like, where are they getting distributed? So micro dramas as an industry, it really came out of China since- Mm-hmm... 2019, 2020, from nothing to now a $20 billion industry.
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AI micro dramas started getting really popular starting from last year. But yeah, right now it's- it's taking over really fast.
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Last month alone, over 10,000 titles, completely AI-made dramas were published in largely in China, India, and Southeast Asia, but it's coming to the US, Latin America, and Europe as well.
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So the industry is really growing like crazy. And traditionally, micro dramas are these one to two-minute episodes optimized for a vertical mobile-centric format.
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But we're starting to see micro dramas that are starting to go into horizontal, that are starting to be a little longer as well. And with AI, you can do micro dramas that are pretty much in every single genre.
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So traditionally, these are more romance-forward ones. Mm-hmm. But with AI, we're seeing awesome romantasy, period dramas, science fiction, horror. We're seeing some comedy as well, a lot of animation.
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So, so yeah, it's the whole gamut. You just mentioned, what was it, 10,000... Was that like episodes or series? Dramas. Like a full- Full dramas Because we're talking about micro dramas.
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Usually, it's like a 90-minute-ish story, but cut up into whatever it could be, like a what- Yeah... 90 one to two-minute- Yeah... micro dra- micro shorts. Yeah. So is that a complete...
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So 10,000 like of these complete series? That's a lot. Yeah. It's, it's insane to think about, right? [laughs] Are people watching? Like, what is... In that world, what does success look like from like a viewer metric?
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Yeah. So a lot of people are watching micro dramas. Mm-hmm.
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I would say, uh, the, the most recent stat that I had, which probably is already outdated now, in the US, over 20% of all adults that go on the internet watch micro dramas on a daily basis.
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And the, some of the top platforms last year made close to a billion dollars per platform. So it, it, for sure, people are paying them, people are watching them. Mm-hmm.
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And oftentimes people are actually paying more than they would for a Netflix or a Hulu, traditional streaming, where they actually pay over 20 bucks a month for these- Mm-hmm... micro drama platforms.
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So what success looks like is largely views-based. Mm-hmm.
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Views are usually a good proxy for monetization because oftentimes the payment gate is several episodes in, and when people are really bought into the story, and they're, they're usually engineered in, in a really smart, deliberate fashion where it's, you know, something's building up, someone is getting wronged, and finally they're about to reveal to the world that there's someone awesome, and then you have to pay.
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[laughs] Discovery-wise- Mm... I mean, 'cause there are the paid micro drama platforms, but is most of the discovery happening on traditional short platforms like TikTok, Instagram Reels, and then they- Yeah...
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kind of go into one of the paid platforms? Yeah. Largely Facebook is really big. TikTok is really big. Okay. And then it pushes them into one or the other. That's right.
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Although platforms like TikTok, they're also going into their own micro drama. Mm-hmm. Both standalone apps, but also micro dramas on TikTok, and so, so is Facebook. Mm-hmm. Yeah. Okay.
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What does this hybrid production workflow look like that you were talking about? Yeah. So at Plot Party, we are a applied AI company. Mm-hmm. So what we do is we look at all the video, image, audio models.
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We also have our in-house models as well, and we figure out what are pain points in live action production that usually these studios are struggling with or need extra help with, and then we try to bridge it with AI native ways.
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So when I say hybrid, I really mean, you know, some of the common pain points. Renting a set is really expensive, depending on what set you're trying to have, right?
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If you're trying to do a banquet scene with a large functional room, that's really expensive. Filling up the room with extras, that's also really expensive.
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If you want a helicopter landing scene, if you want a car chase, if you want an aerial shot of a valley, all of that is super expensive.
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And today, a lot of them are not possible because of the very restrictive budgets that micro drama creators have. So what we do is we use AI, and we, sometimes we go in even pre-production.
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We work with these studios, and we say, "Hey, let us know what shots you would need. We can look at the best models that we can use to, to help you unlock that.
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But we'll also give you some tips on how you might wanna shoot it the day of so that we can do it better."
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And generally, these are things that they would just shoot in front of a green screen and send it to us later, and then we'll, we'll do all the, all the AI production on top of that.
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So things like set transfer, we could just film something of us sitting here, and we can transfer us to a spaceship or- Mm... wh- whatever, whatever we want.
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Costume changes, product placements, all of those are possible. So that's part of what we do. And then the other part is completely AI native- Mm-hmm... where the entire drama is generated with AI. Okay.
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And was that, like, a self-serve platform, or are you kind of sourcing scripts or ideating and producing the content yourselves? Yeah. So we're a self-serve platform. Mm. Anyone can go up and try.
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Most of our studios who end up producing their shows with us actually started off being self-serve, and they love the platform, and they come to us and say, "Hey, we have a much longer projects.
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How, how can we collaborate the best way?" So, so that's for sure one. We're also working with some writers. We are doing several first-party shows- Mm-hmm... that w- we're just super excited about. Yeah.
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Um, o- o- one of them is about a comedy romance story of a- Couple where one person turns into a golden retriever, but they have to coexist in- Yeah...
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the same space, and they get to know each other better as souls, as, as opposed to... as, as bodies. So that part is, is really exciting, and we're making some remakes of classics. Nice.
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You mentioned earlier that, like, you've been seeing the vertical micro dramas not be vertical [laughs] anymore. Mm. So have you... are you seeing the micro dramas... Are most of them kind of one-off stories?
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Are you seeing some of them sort of launch recurring characters or franchises or something that's sort of bigger than the one-off story and- Yeah... expanding to other formats? Yeah.
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Um, franchises, I've only seen in a couple titles out of China, and that's not to say that it's not going to come here. I know that there are some IPs that have been around for a while.
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They're exploring, you know, vertical drama formats, but they haven't really been made into a whole series of sequels, one after another.
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But I, I have seen that in some micro dramas in China, largely in the science fiction kind of realm, so some, some dystopian world science fiction stuff. They've been making that. Some period dramas as well.
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In the US, it's still largely individual dramas. Uh, this... and, and a lot of those individual dramas may be, you know... they may have similar storylines. They may have similar- Mm...
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actors, but for people's mind, they're still watching it as individual dramas.
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But on the actors front, actually, actors, actresses, we're starting to see some of the cast starting to build their own social media following so that their audiences know them not just as the mafia boss in this drama- Mm...
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but, uh, the person who's actually playing it, and then they can have some continuity there. Do you feel... I've, I've wondered this too with the rise of sort of CG influencers. Mm.
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Uh, and then, you know, we'll probably have synthetic influencers, but do you think an audience would connect with a fully AI-generated character if this was, like, an AI-generated character in the film- Mm...
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uh, that that could build a following versus, you know, these actors have. They are real people. People know- Yeah... they're real people, and they're in these hybrid productions. Yeah.
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I think AI-generated actors probably not, but AI-generated roles will. Um- What do you mean by that? I mean, you know, if we just generate someone who is... looks a certain way- Mm...
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and cast them into different dramas, I don't think the person themselves, even if you were to generate a lot of social media, media assets of the person, uh, you know, drinking smoothies and going to the gym- Yeah...
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I, I, I don't think that people would actually really associate with them in the same way that you would with a regular person. Mm. Because with a regular person, there's a lot of uncertainty, right? Are they...
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Where are they going? Are d- are they dating someone? What's the situation? Are they not shooting verticals anymore?
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There's a lot of the mystique, which invites, you know, attention, but with AI, it's, it's fairly different.
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But with AI roles, something that could be really interesting is if we think about the vertical drama as kind of the center of the, of the universe, and you can actually have a lot of auxiliary experiences around it. Mm.
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So a vertical drama, very naturally, someone after watching it, if they like the character a lot, they can have, you know, more companionship kinds of features towards it.
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They can have some more kind of collection games as- affiliated with it. They can have more kind of fictional experience.
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You have a lot of gamified experiences on top of it, and we're seeing some platforms trying to do things like that, and, um, word on the street is they're having better retention than some of the other platforms that are- The-...
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just doing dramas only. So, like, I could start a chat conversation with the character from the show that I just watched? That's right. That's right. Okay.
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If, if there's a character in the show, and m- m- most of the times, these shows end with a pretty happy ending. Mm-hmm.
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They usually end with a pretty happy ending, so by the end of it, usually the characters are pretty likable, even if they started with a certain character flaw.
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So, and if you've gone through the experience kind of watching it, you probably do want to interact with the characters in some way.
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So I've seen some of that being successful, but not so much, you know, this is just the visuals of someone, and just the visuals alone can be a long-lasting IP. Yeah. Where do you see kinda future of verticals and AI,
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we'll just say six months or 12 months? 'Cause [laughs] it- Yeah... changes so fast. Yeah. Oh, I mean, we, we don't even need 12 months. In six months- Yeah...
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absolute majority of all verticals will be made with AI, either hybrid AI- Mm... or completely m- made, made with AI, and we're already seeing trends of that.
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In six months, the vertical categories that we're right now very familiar with, which largely is the romance category, is going to expand like crazy.
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All of these subgenres that traditionally don't have any content in them will be filled with vertical content. As long as the audiences are natural to using the device of a mobile phone, the content will be made. Yeah.
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Cool. Sophia, thank you so much. Appreciate it. Yeah. Thank you for having me.
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Last month alone, over 10,000 titles, completely AI-made dramas were published. This is Sophia Xing. Her company, Plot Party, produces AI micro dramas, plus sells the tools for anyone to make them.
2
00:00:11.520 --> 00:00:22.160
In this episode, we get into the economics of vertical dramas and how much of what you're watching is already AI. People are actually paying more than they would for a Netflix or a Hulu, traditional streaming.
3
00:00:22.460 --> 00:00:30.300
We could just film something of us sitting here, and we can transfer us to a spaceship. Do you think an audience would connect with a fully AI-generated character?
4
00:00:30.320 --> 00:00:46.480
I think AI-generated actors probably not, but AI-generated roles will. From VP LAN, at AI on the lot. This is Inside the AI Studio.
5
00:00:49.380 --> 00:00:59.900
Sophia, nice to meet you. Great to meet you. So tell me about Plot Party. Plot Party is an AI micro drama company where we have a tech platform, and we allow anyone who wants to make micro dramas to easily do so with AI.
6
00:01:00.360 --> 00:01:09.220
We also have our own studio, so we make our first-party content, and we also help others making micro dramas with their hybrid AI production. And so what does this landscape look like?
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And if people are making the AI micro dramas, like, where are they getting distributed? So micro dramas as an industry, it really came out of China since- Mm-hmm... 2019, 2020, from nothing to now a $20 billion industry.
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AI micro dramas started getting really popular starting from last year. But yeah, right now it's- it's taking over really fast.
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Last month alone, over 10,000 titles, completely AI-made dramas were published in largely in China, India, and Southeast Asia, but it's coming to the US, Latin America, and Europe as well.
10
00:01:37.540 --> 00:01:46.120
So the industry is really growing like crazy. And traditionally, micro dramas are these one to two-minute episodes optimized for a vertical mobile-centric format.
11
00:01:46.220 --> 00:01:56.340
But we're starting to see micro dramas that are starting to go into horizontal, that are starting to be a little longer as well. And with AI, you can do micro dramas that are pretty much in every single genre.
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So traditionally, these are more romance-forward ones. Mm-hmm. But with AI, we're seeing awesome romantasy, period dramas, science fiction, horror. We're seeing some comedy as well, a lot of animation.
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So, so yeah, it's the whole gamut. You just mentioned, what was it, 10,000... Was that like episodes or series? Dramas. Like a full- Full dramas Because we're talking about micro dramas.
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Usually, it's like a 90-minute-ish story, but cut up into whatever it could be, like a what- Yeah... 90 one to two-minute- Yeah... micro dra- micro shorts. Yeah. So is that a complete...
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So 10,000 like of these complete series? That's a lot. Yeah. It's, it's insane to think about, right? [laughs] Are people watching? Like, what is... In that world, what does success look like from like a viewer metric?
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Yeah. So a lot of people are watching micro dramas. Mm-hmm.
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I would say, uh, the, the most recent stat that I had, which probably is already outdated now, in the US, over 20% of all adults that go on the internet watch micro dramas on a daily basis.
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And the, some of the top platforms last year made close to a billion dollars per platform. So it, it, for sure, people are paying them, people are watching them. Mm-hmm.
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And oftentimes people are actually paying more than they would for a Netflix or a Hulu, traditional streaming, where they actually pay over 20 bucks a month for these- Mm-hmm... micro drama platforms.
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So what success looks like is largely views-based. Mm-hmm.
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Views are usually a good proxy for monetization because oftentimes the payment gate is several episodes in, and when people are really bought into the story, and they're, they're usually engineered in, in a really smart, deliberate fashion where it's, you know, something's building up, someone is getting wronged, and finally they're about to reveal to the world that there's someone awesome, and then you have to pay.
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[laughs] Discovery-wise- Mm... I mean, 'cause there are the paid micro drama platforms, but is most of the discovery happening on traditional short platforms like TikTok, Instagram Reels, and then they- Yeah...
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kind of go into one of the paid platforms? Yeah. Largely Facebook is really big. TikTok is really big. Okay. And then it pushes them into one or the other. That's right.
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Although platforms like TikTok, they're also going into their own micro drama. Mm-hmm. Both standalone apps, but also micro dramas on TikTok, and so, so is Facebook. Mm-hmm. Yeah. Okay.
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What does this hybrid production workflow look like that you were talking about? Yeah. So at Plot Party, we are a applied AI company. Mm-hmm. So what we do is we look at all the video, image, audio models.
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We also have our in-house models as well, and we figure out what are pain points in live action production that usually these studios are struggling with or need extra help with, and then we try to bridge it with AI native ways.
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So when I say hybrid, I really mean, you know, some of the common pain points. Renting a set is really expensive, depending on what set you're trying to have, right?
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If you're trying to do a banquet scene with a large functional room, that's really expensive. Filling up the room with extras, that's also really expensive.
29
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If you want a helicopter landing scene, if you want a car chase, if you want an aerial shot of a valley, all of that is super expensive.
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And today, a lot of them are not possible because of the very restrictive budgets that micro drama creators have. So what we do is we use AI, and we, sometimes we go in even pre-production.
31
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We work with these studios, and we say, "Hey, let us know what shots you would need. We can look at the best models that we can use to, to help you unlock that.
32
00:05:08.880 --> 00:05:13.020
But we'll also give you some tips on how you might wanna shoot it the day of so that we can do it better."
33
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And generally, these are things that they would just shoot in front of a green screen and send it to us later, and then we'll, we'll do all the, all the AI production on top of that.
34
00:05:20.300 --> 00:05:27.320
So things like set transfer, we could just film something of us sitting here, and we can transfer us to a spaceship or- Mm... wh- whatever, whatever we want.
35
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Costume changes, product placements, all of those are possible. So that's part of what we do. And then the other part is completely AI native- Mm-hmm... where the entire drama is generated with AI. Okay.
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And was that, like, a self-serve platform, or are you kind of sourcing scripts or ideating and producing the content yourselves? Yeah. So we're a self-serve platform. Mm. Anyone can go up and try.
37
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Most of our studios who end up producing their shows with us actually started off being self-serve, and they love the platform, and they come to us and say, "Hey, we have a much longer projects.
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How, how can we collaborate the best way?" So, so that's for sure one. We're also working with some writers. We are doing several first-party shows- Mm-hmm... that w- we're just super excited about. Yeah.
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Um, o- o- one of them is about a comedy romance story of a- Couple where one person turns into a golden retriever, but they have to coexist in- Yeah...
40
00:06:14.457 --> 00:06:23.588
the same space, and they get to know each other better as souls, as, as opposed to... as, as bodies. So that part is, is really exciting, and we're making some remakes of classics. Nice.
41
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You mentioned earlier that, like, you've been seeing the vertical micro dramas not be vertical [laughs] anymore. Mm. So have you... are you seeing the micro dramas... Are most of them kind of one-off stories?
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Are you seeing some of them sort of launch recurring characters or franchises or something that's sort of bigger than the one-off story and- Yeah... expanding to other formats? Yeah.
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Um, franchises, I've only seen in a couple titles out of China, and that's not to say that it's not going to come here. I know that there are some IPs that have been around for a while.
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They're exploring, you know, vertical drama formats, but they haven't really been made into a whole series of sequels, one after another.
45
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But I, I have seen that in some micro dramas in China, largely in the science fiction kind of realm, so some, some dystopian world science fiction stuff. They've been making that. Some period dramas as well.
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In the US, it's still largely individual dramas. Uh, this... and, and a lot of those individual dramas may be, you know... they may have similar storylines. They may have similar- Mm...
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actors, but for people's mind, they're still watching it as individual dramas.
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But on the actors front, actually, actors, actresses, we're starting to see some of the cast starting to build their own social media following so that their audiences know them not just as the mafia boss in this drama- Mm...
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but, uh, the person who's actually playing it, and then they can have some continuity there. Do you feel... I've, I've wondered this too with the rise of sort of CG influencers. Mm.
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Uh, and then, you know, we'll probably have synthetic influencers, but do you think an audience would connect with a fully AI-generated character if this was, like, an AI-generated character in the film- Mm...
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uh, that that could build a following versus, you know, these actors have. They are real people. People know- Yeah... they're real people, and they're in these hybrid productions. Yeah.
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I think AI-generated actors probably not, but AI-generated roles will. Um- What do you mean by that? I mean, you know, if we just generate someone who is... looks a certain way- Mm...
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and cast them into different dramas, I don't think the person themselves, even if you were to generate a lot of social media, media assets of the person, uh, you know, drinking smoothies and going to the gym- Yeah...
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I, I, I don't think that people would actually really associate with them in the same way that you would with a regular person. Mm. Because with a regular person, there's a lot of uncertainty, right? Are they...
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Where are they going? Are d- are they dating someone? What's the situation? Are they not shooting verticals anymore?
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There's a lot of the mystique, which invites, you know, attention, but with AI, it's, it's fairly different.
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But with AI roles, something that could be really interesting is if we think about the vertical drama as kind of the center of the, of the universe, and you can actually have a lot of auxiliary experiences around it. Mm.
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So a vertical drama, very naturally, someone after watching it, if they like the character a lot, they can have, you know, more companionship kinds of features towards it.
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They can have some more kind of collection games as- affiliated with it. They can have more kind of fictional experience.
60
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You have a lot of gamified experiences on top of it, and we're seeing some platforms trying to do things like that, and, um, word on the street is they're having better retention than some of the other platforms that are- The-...
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just doing dramas only. So, like, I could start a chat conversation with the character from the show that I just watched? That's right. That's right. Okay.
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If, if there's a character in the show, and m- m- most of the times, these shows end with a pretty happy ending. Mm-hmm.
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They usually end with a pretty happy ending, so by the end of it, usually the characters are pretty likable, even if they started with a certain character flaw.
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So, and if you've gone through the experience kind of watching it, you probably do want to interact with the characters in some way.
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So I've seen some of that being successful, but not so much, you know, this is just the visuals of someone, and just the visuals alone can be a long-lasting IP. Yeah. Where do you see kinda future of verticals and AI,
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we'll just say six months or 12 months? 'Cause [laughs] it- Yeah... changes so fast. Yeah. Oh, I mean, we, we don't even need 12 months. In six months- Yeah...
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absolute majority of all verticals will be made with AI, either hybrid AI- Mm... or completely m- made, made with AI, and we're already seeing trends of that.
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In six months, the vertical categories that we're right now very familiar with, which largely is the romance category, is going to expand like crazy.
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All of these subgenres that traditionally don't have any content in them will be filled with vertical content. As long as the audiences are natural to using the device of a mobile phone, the content will be made. Yeah.
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Cool. Sophia, thank you so much. Appreciate it. Yeah. Thank you for having me.
