Brand is a Cheat Code in B2B Cybersecurity Marketing with Diana Rabba

She scaled Wix globally. Then jumped to cyber. Here’s the playbook.

I sat down with Diana Rabba, VP Marketing at AccessiWay (ex-Wix, Exein), to unpack:

 • How to scale growth across 20+ markets without losing authenticity

 • Brand + community as the B2B cheat code for pipeline

 • Why AI isn’t magic, but a multiplier for senior talent

 • What it really takes to stay “future proof” in marketing

Chapters

00:00 Diana's Journey in Marketing
02:52 Transitioning to Cybersecurity Marketing
06:07 B2B Marketing Strategies in Cybersecurity
08:57 The Impact of AI on Marketing
11:59 Favorite AI Tools for Marketing
15:07 Future of AI in Marketing
18:04 The Role of Humans in AI-Driven Marketing
20:56 Building Trust in B2B Marketing
23:58 Advice for Aspiring Marketers
27:00 Staying Future-Proof in Marketing