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Jack Fox has spent years studying the words of thousands of criminals and people under pressure. Donald Miller has spent years studying the words of the most effective marketing messages in the world. They have never worked together. They have arrived at exactly the same conclusion. Simple, clear and repeatable beats clever, detailed and comprehensive every time. In this episode of How Words Work, Jack Fox walks through where his research and Donald Miller's research meet, and then asks one question that most people have never thought about. Do you have clear, simple, repeatable words for yourself? Not your business. You. What you do. Who you are. What you are looking for. Because the people who are remembered are the ones whose words are easy enough to repeat. And being remembered is the first step to being trusted. How Words Work is a weekly podcast with Jack Fox.
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