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Your website's probably generating tons of data, but are you tracking what actually matters for your business?
Philippa Gamse co-authored "42 Rules for a Web Presence That Wins" and works with business owners who want their websites to do more than just look pretty. She helps them connect the dots between their analytics and actual outcomes like sales, course sign-ups, and lead generation.
We dig into why most analytics setups miss the mark, how to use direct customer feedback when data falls short, and practical ways to make your existing content work harder. Philippa also shares specific strategies for getting more visibility from your podcast content and turning AI tools into content creation allies without losing the human touch.
You'll walk away knowing exactly what to track on your website and how to use those insights to make decisions that actually move your business forward.
Show notes: https://mrstuartbell.com/podcasts/htb/182-elevating-your-digital-strategy-with-philippa-gamse/
About Philippa Gamse: Website | LinkedIn
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