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Episode Summary:
What does it look like to treat your blog like a magazine and your emails like a conversation?
In this episode of Happy Subscribers, I'm chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies' Home Journal before launching her own online platform.
While Tara never planned to be a blogger, she's built a thriving content business — and today, she's getting strategic with how she uses email marketing to connect with her audience, drive traffic, and increase revenue. From workflows to welcome sequences, she's testing new ideas (including sending 4–5 emails a week!) and making email work for her business.
Whether you're just getting started with email or looking to make yours more personal, impactful, and efficient — this episode is packed with inspiration and practical tips you can use right away.
In this episode, you'll learn about:
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The specific strategies Tara uses to grow her email list — including collaborations — and which forms she STOPPED using
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The mix of short + long emails she sends each week (and why variety works!)
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The systems she uses to plan her email content around seasons and holidays
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Why she doesn't worry about repeating content — and how that's actually a smart subscriber strategy
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How Tara mixes personal storytelling and professional content to create emails her readers love
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Tips for writing ahead and building authentic relationships — even when you're not writing in real time
Check out this episode's blog post Connect with Tara:
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
