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Why do agencies struggle to price their work properly? And why does design create so much value… yet capture so little of it?In this episode of Good CEOs, Ollie Scott sits down with Leland Maschmeyer, co-founder of Collins and former Chief Creative Officer at Chobani, to unpack one of the biggest problems in the creative industry: value vs pricing.Leland doesn’t hold back.From why agencies are stuck selling time instead of value, to why pricing is a creative act (not a financial one), to how design is moving closer to finance and value creation, this is a deep dive into how the entire creative economy is being reshaped.
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Unknown Ltd에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
