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How do you get creators to stay on-brand and play nice with the algorithm gods? In this quick, punchy bite, Matt Johnston tosses the question to Dan Coughlin, who breaks down the eternal tension between brand guidelines and platform best practices.
From TikTok trends to YouTube clickbait, we’re unpacking how to let creators do what works—without betraying your brand's soul.
🚀 Perfect for brand managers, influencer marketers, and creators looking to crack the content-performance code.
Keywords: creator strategy, brand guidelines, TikTok best practices, YouTube clickbait, influencer marketing, short-form video tips, content strategy, platform algorithm, branded content tips.
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이 팟캐스트의 다른 에피소드
Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”
Answer (Matt Johnston):
Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand.
Brand Is Customer-Created: Your brand…
Question (Derek):“What’s your process for finding creators who don’t suck?”
Answer (Dan Coughlin & Matt Johnston):
Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.
Use Your Own Feed: TikTok, Instagram, YouTube your algorith…
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”
Answer (Dan Coughlin):
UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.
Polished…
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”
Answer (Dan Coughlin & Matt Johnston):
Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.
Collect Feedback: Reviews and di…
Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.
You’ll discover:
Why adding video to your product pages instantly builds …
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 mtjohnston42에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
