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In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.
The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes.
If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Vereigen Media에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
