이 에피소드에 관해
Christian Schneider is Director of Digital Marketing & Consumer Service at Manner. In this role, he is responsible for a wide range of areas, including strengthening and professionalizing the online presence of all 5 brands. This encompasses digital advertising, platforms and websites, performance marketing and social media, as well as data and analytics and consumer service – both nationally and internationally.
Most recently, he worked at the children's bicycle manufacturer woom, where he was responsible for e-commerce and later served as Global Head of Digital Marketing. Prior to that, Christian spent seven years at the automotive manufacturer Stellantis. After holding various positions within the Austrian organization, he moved to the Turin headquarters in 2020, where he and his team were responsible for all digital touchpoints across the company's brands in the EMEA region. And now he works for the love brand Manner.
About the FRICTION RELOADED podcast and your host:
I’m Florian Schleicher, a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report and its four subchapters.
If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.
And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES.
