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Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete:
- Roadmap
- Brand Attributes
- Brand Voice
- Prioritizing Goals
- Customer Profiles
Want to sell strategy to your clients? Learn the CORE Discovery process
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Sites Mentioned:
https://www.…
BOOKS
The Brand Gap: https://amzn.to/35aDPAx
The Business of Expertise: https://amzn.to/2ZiyEuC
More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /
TIMESTAMPS
00:00 - Introduction
00:46 - What is Strategy?
02:45 - Overcome Imposter Syndrome
03:56 - Teach Everything You Know
…
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Resources Mentioned in this Episode
https://www.google.com/ads
https://www.google.com/analytics
https://uifaces.co/
https://unsplash.com/
https://ge…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Nathan Allotey에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
