이 에피소드에 관해
Fixing Marketing mishaps: the m2m solution
A woman tries out a local fitness franchise but has a disappointing experience and decides not to return. Four months later, she receives a promotional message thanking her for being a loyal customer. Meanwhile, another customer receives a text that reads, "We've missed you! Recommit to your fitness plan and enjoy a 10 percent discount on personal training." The issue is that this customer is an active member who has been visiting the franchise three times a week for the past six months.
What went wrong? Both of these "marketing failures" wasted the franchisee's local marketing budget, harmed the relationship with a loyal customer, and exacerbated the frustration of an unhappy one.
We are set to meet with Mark Montini from m2M. m2M specializes in automated marketing solutions that leverage data from CRM and POS systems to craft effective local marketing campaigns for franchisees. Their automated and measurable marketing solutions come with a unique level of personalized service, ensuring campaigns are both efficient and effective.
In part two, we will continue our discussion with Marty McDermott from New York radio, alongside the Marketing Doctor, Dr. John Tantillo. Click the play button below to listen to the show.
