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How do you build a $1 billion direct-to-consumer business without relying on the traditional venture capital playbook? Forbes' Alex York sits down with Levi Conlow, co-founder and CEO of Lectric eBikes, to unpack how his company became North America’s largest e-bike brand. Despite a shrinking post-boom market, supply chain friction, and looming tariffs, Lectric continues to grow profitably by focusing on operational leverage, aggressive component negotiations, and a radically different approach to customer service. 00:00 - Introducing Levi Conlow 01:00 - Navigating Tariffs & Weeding Out the Competition 03:25 - The Truth About the Post-Boom E-Bike Market 05:30 - Acquiring Bankrupt Competitors & Deploying Capital 08:38 - Why VC-Backed E-Bike Brands Fail (And Bootstrapping Wins) 13:16 - Managing a Complex Global Supply Chain Amidst Tariffs 15:25 - The Reality of Manufacturing: Why Reshoring Doesn't Work 16:57 - Delivering Premium Quality at an Entry-Level Price Point 19:47 - Negotiation Leverage: Forcing the Industry to Upgrade 23:14 - Building a Powerhouse Team in Phoenix, Arizona 26:36 - The ROI of Philanthropy: Clean Water & Foster Scholarships 30:41 - Unconventional Leadership & Building an Elite Company Culture 36:01 - Bouncing Back After Blowing The First $40k Investment Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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