Why Soft Skills Beat Tech Skills in 2026 Tech

Understanding Change, Communication, and Career Growth
#Unlocking Success in Technology and Communication: An Interview with Ashley Allen

Discover practical insights from Ashley Allen's extensive experience in the tech and communication space. Whether you're starting your career, planning a family, or navigating leadership, her advice on soft skills, adaptability, and industry opportunities is invaluable.

In this episode, we discuss:

• Ashley's unique blend of theater background and tech expertise
• The importance of communication and presentation skills in tech roles
• Career progression tips for women in the channel and tech industries
• How to thrive during industry changes and digital transformation
• Building long-term relationships in channel and partnership management
• Managing work-life balance and career planning as a working parent
• The evolving channel ecosystem and opportunities within GSI partnerships
• Practical strategies for upskilling, observing leaders, and self-development

Timestamps:00:00 - Ashley Allen's journey from theater to technology leadership

02:11 - How your background can enhance communication skills in tech
05:10 - Developing confidence and reading your audience in presentations
07:45 - The impact of theater skills on sales and stakeholder engagement
12:41 - Managing career and family: the importance of planning and flexibility
15:11 - Inside channel sales: roles, growth, and key skills to develop
17:28 - Understanding GSIs and their role in digital transformation efforts
19:43 - The expanding channel ecosystem and emerging partnership models
21:18 - Why sales experience is crucial for career advancement
23:53 - The impact of industry evolution: from physical boxes to AI and digitalisation
27:28 - Continuous upskilling and soft skills development in a fast-changing world
30:03 - Observing and mimicking effective leadership styles
33:01 - Turning problems into solutions: proposing actionable ideas
36:43 - Building empowered teams that bring solutions to the table
39:01 - Tips for rapid career growth and securing your next opportunity
42:17 - Advice for young women entering tech today
44:22 - The importance of sharing knowledge and empowering women in tech
45:36 - Final thoughts: fostering community and continuous learning

Resources & Links:

• Ashley Allen on LinkedIn
• BlueJeans (Cisco)
• Zoom Video Communications
• Avaya
• PWC
• KPMG
• Deloitte
• Tata Communications
• GSI - Global System Integrators
• AI and Digital Transformation

Connect with Ashley Allen:

• LinkedIn: https://www.linkedin.com/in/ashleymdallen/

Enjoy this inspiring conversation on thriving in tech, enhancing communication skills, and building impactful careers!

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sheena@fireyfemmes.com