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Reah Sy has spent two decades building communications strategy for some of the world's largest institutions — ADB, the IMF, and multinational corporates. She's seen the shift from TV and print to social media, from reactive crisis comms to always-on reputation management, and now to an AI world where the line between real and fake is disappearing.
We talk about what it takes to build a voice when everyone has one, why bots attacked ADB's annual meeting and what she did about it, how institutional climate communications has been quietly muzzled by geopolitics, and why AI won't take your job — but the person next to you who uses AI will.
Reah Sy is a Communications Officer at the International Monetary Fund, previously a Social Media Communications Officer at the Asian Development Bank.
